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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Modelling Retail Customer Behavior at Merrill Lynch

Pages:123–141

Published Online:May 1, 1982

https://doi.org/10.1287/mksc.1.2.123

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Application, Predictive Test, and Strategy Implications for a Dynamic Model of Consumer Response

Pages:143–179

Published Online:May 1, 1982

https://doi.org/10.1287/mksc.1.2.143

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Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication

Pages:181–204

Published Online:May 1, 1982

https://doi.org/10.1287/mksc.1.2.181

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A Model for the Analysis of Asymmetric Data in Marketing Research

Pages:205–242

Published Online:May 1, 1982

https://doi.org/10.1287/mksc.1.2.205

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