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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

News: A Decision-Oriented Model for New Product Analysis and Forecasting

Pages:1–29

Published Online:February 1, 1982

https://doi.org/10.1287/mksc.1.1.1

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A Marketing Decision Support System for Retailers

Pages:31–56

Published Online:February 1, 1982

https://doi.org/10.1287/mksc.1.1.31

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Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance

Pages:57–78

Published Online:February 1, 1982

https://doi.org/10.1287/mksc.1.1.57

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The Marketing Mix Decision Under Uncertainty

Pages:79–92

Published Online:February 1, 1982

https://doi.org/10.1287/mksc.1.1.79

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A Descriptive Model of Consumer Information Search Behavior

Pages:93–121

Published Online:February 1, 1982

https://doi.org/10.1287/mksc.1.1.93

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