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Technical Note—A Note on Optimal Strategic Pricing of Technological Innovations

Frank M. Bass
Frank M. Bass
School of Management, University of Texas at Dallas, Richardson, Texas 75080
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,
Alain V. Bultez
Alain V. Bultez
Faculté Universitaire Catholique de Mons (FUCAM, Belgium) and European Institute for Advanced Studies in Management, Brussels, Belgium
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School of Management, University of Texas at Dallas, Richardson, Texas 75080

Faculté Universitaire Catholique de Mons (FUCAM, Belgium) and European Institute for Advanced Studies in Management, Brussels, Belgium

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Published Online:1 Nov 1982https://doi.org/10.1287/mksc.1.4.371

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Volume 1, Issue 4

November 1982

Pages 323-389

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Published Online:November 01, 1982

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Frank M. Bass, Alain V. Bultez, (1982) Technical Note—A Note on Optimal Strategic Pricing of Technological Innovations. Marketing Science 1(4):371-378.

https://doi.org/10.1287/mksc.1.4.371

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Technical Note—A Note on Optimal Strategic Pricing of Technological Innovations

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