Editorial—Marketing Science: Marketing and Science
Published Online:1 Jan 2011https://doi.org/10.1287/mksc.1100.0621
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Volume 30, Issue 1
January-February 2011
Pages 1-194
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- Published Online:January 01, 2011
Copyright © 2011, INFORMS
Cite as
Preyas S. Desai, (2011) Editorial—Marketing Science: Marketing and Science. Marketing Science 30(1):1-3.
https://doi.org/10.1287/mksc.1100.0621
