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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Editorial

Free Access
Editorial—Marketing Science: Marketing and Science

Pages:1–3

Published Online:January 1, 2011

https://doi.org/10.1287/mksc.1100.0621

Research Article

Modeling Multivariate Distributions Using Copulas: Applications in Marketing

Pages:4–21

Published Online:November 4, 2010

https://doi.org/10.1287/mksc.1090.0491

Preview Abstract
Commentary—A Latent Variable Perspective of Copula Modeling

Pages:22–24

Published Online:November 4, 2010

https://doi.org/10.1287/mksc.1100.0579

Preview Abstract
Rejoinder—Estimation Issues for Copulas Applied to Marketing Data

Pages:25–28

Published Online:November 4, 2010

https://doi.org/10.1287/mksc.1100.0604

Preview Abstract
Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures

Pages:29–41

Published Online:July 29, 2010

https://doi.org/10.1287/mksc.1100.0586

Preview Abstract
“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers

Pages:42–60

Published Online:July 29, 2010

https://doi.org/10.1287/mksc.1100.0588

Preview Abstract
Identifying Unmet Demand

Pages:61–73

Published Online:July 29, 2010

https://doi.org/10.1287/mksc.1100.0589

Preview Abstract
The Effect of Media Advertising on Brand Consideration and Choice

Pages:74–91

Published Online:September 24, 2010

https://doi.org/10.1287/mksc.1100.0590

Preview Abstract
Brands: The Opiate of the Nonreligious Masses?

Pages:92–110

Published Online:September 24, 2010

https://doi.org/10.1287/mksc.1100.0591

Preview Abstract
The Design of Durable Goods

Pages:111–122

Published Online:September 24, 2010

https://doi.org/10.1287/mksc.1100.0592

Preview Abstract
Bayesian Analysis of Hierarchical Effects

Pages:123–133

Published Online:November 4, 2010

https://doi.org/10.1287/mksc.1100.0602

Preview Abstract
Cross-Market Discounts

Pages:134–148

Published Online:November 4, 2010

https://doi.org/10.1287/mksc.1100.0603

Preview Abstract
Preview Provision Under Competition

Pages:149–169

Published Online:November 4, 2010

https://doi.org/10.1287/mksc.1100.0606

Preview Abstract
The Perils of Behavior-Based Personalization

Pages:170–186

Published Online:December 10, 2010

https://doi.org/10.1287/mksc.1100.0607

Preview Abstract

Focus on Authors

Free Access
Focus on Authors

Pages:187–190

Published Online:January 1, 2011

https://doi.org/10.1287/mksc.1100.0623

Preview Abstract

Editorial

Free Access
2010 Guest Area Editors and Ad Hoc Reviewers

Pages:191–194

Published Online:January 1, 2011

https://doi.org/10.1287/mksc.1100.0625

Preview Abstract
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