The Perils of Behavior-Based Personalization

Juanjuan Zhang
Juanjuan Zhang
[email protected]
MIT Sloan School of Management, Cambridge, Massachusetts 02142
Search for more papers by this author

Juanjuan Zhang

[email protected]

MIT Sloan School of Management, Cambridge, Massachusetts 02142

Search for more papers by this author

Published Online:10 Dec 2010https://doi.org/10.1287/mksc.1100.0607

Supplemental Material

mksc.1100.0607-sm-online_appendix.pdf (247 KB)

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Volume 30, Issue 1

January-February 2011

Pages 1-194

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Received:May 19, 2008
Accepted:August 20, 2010
Published Online:December 10, 2010

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Juanjuan Zhang, (2010) The Perils of Behavior-Based Personalization. Marketing Science 30(1):170-186.

https://doi.org/10.1287/mksc.1100.0607

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The Perils of Behavior-Based Personalization

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