“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers

Elie Ofek
Elie Ofek
[email protected]
Harvard Business School, Boston, Massachusetts 02163
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,
Zsolt Katona
Zsolt Katona
[email protected]
Haas School of Business, University of California, Berkeley, Berkeley, California 94720
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,
Miklos Sarvary
Miklos Sarvary
[email protected]
INSEAD, 77305 Fontainebleau, France
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Elie Ofek

[email protected]

Harvard Business School, Boston, Massachusetts 02163

Search for more papers by this author

,

Zsolt Katona

[email protected]

Haas School of Business, University of California, Berkeley, Berkeley, California 94720

Search for more papers by this author

,

Miklos Sarvary

[email protected]

INSEAD, 77305 Fontainebleau, France

Search for more papers by this author

Published Online:29 Jul 2010https://doi.org/10.1287/mksc.1100.0588

Supplemental Material

mksc.1100.0588-sm-tech_appendix.zip (272 KB)

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cover image Marketing Science

Volume 30, Issue 1

January-February 2011

Pages 1-194

Article Information

Supplemental Material

Metrics

Information

Received:March 26, 2007
Accepted:April 14, 2010
Published Online:July 29, 2010

Copyright © 2011, INFORMS

Cite as

Elie Ofek, Zsolt Katona, Miklos Sarvary, (2010) “Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers. Marketing Science 30(1):42-60.

https://doi.org/10.1287/mksc.1100.0588

Keywords