Brands: The Opiate of the Nonreligious Masses?

References

• Aaker D. A.Managing Brand Equity: Capitalizing on the Value of a Brand Name (1991) (Free Press, New York) Google Scholar
• Aaker J. L. The malleable self: The role of self-expression in persuasion. J. Marketing Res. (1999) 36(1):45–57Crossref, Google Scholar
• Bagwell L. S., Bernheim B. D. Veblen effects in a theory of conspicuous consumption. Amer. Econom. Rev. (1996) 86(3):349–373Google Scholar
• Banister E. N., Hogg M. K. Possible selves: Identifying dimensions for exploring the dialectic between positive and negative selves in consumer behaviour. Adv. Consumer Res. (2003) 30(1):149–150Google Scholar
• Belk R. W. Possessions and the extended self. J. Consumer Res. (1988) 15(2):139–168Crossref, Google Scholar
• Belk R., Tumbat G. The cult of Macintosh. Consumption, Markets Culture (2005) 8(3):205–217Crossref, Google Scholar
• Bellizzi J. A., Krueckeberg H. F., Hamilton J. R., Martin W. S. Consumer perceptions of national, private, and generic brands. J. Retailing (1981) 57(4):56–70Google Scholar
• Braden C. S. Why people are religious: A study in religious motivation. J. Amer. Acad. Religion (1947) 15(1):38–45Crossref, Google Scholar
• Bronnenberg B. J., Dhar S. K., Dubé J.-P. H. Brand history, geography, and the persistence of brand shares. J. Political Econom. (2009) 117(1):87–115Crossref, Google Scholar
• Chong K. H. What it means to be Christian: The role of religion in the construction of ethnic identity and boundary among second-generation Korean Americans. Sociol. Religion (1997) 59(3):259–286Crossref, Google Scholar
• Crocker J., Luhtanen R. K., Cooper M. L., Bouvrette A. Contingencies of self-worth in college students: Theory and measurement. J. Personality Soc. Psych. (2003) 85(5):894–908Crossref, Google Scholar
• Cunningham I. C. M., Hardy A. P., Imperia G. Generic brands versus national brands and store brands. J. Advertising Res. (1982) 22(5):25–32Google Scholar
• Dalton A. N. Look on the bright side: Self-expressive consumption and consumer self-worth. (2008) . Ph.D. dissertation, Duke University, Durham, NCGoogle Scholar
• Dick A. S., Jain A. K., Richardson P. S. Correlates of store brand proneness: Some empirical observations. J. Product Brand Management (1995) 4(4):15–22Crossref, Google Scholar
• Escalas J. E., Bettman J. R. You are what they eat: The influence of reference groups on consumers' connections to brands. J. Consumer Psych. (2003) 13(3):339–348Crossref, Google Scholar
• Essoo N., Dibb S. Religious influences on shopping behaviour: An exploratory study. J. Marketing Management (2004) 20(7/8):683–712Crossref, Google Scholar
• Fitzsimons G. M., Chartrand T. L., Fitzsimons G. J. Automatic effects of brand exposure on motivated behavior: How Apple makes you think different. J. Consumer Res. (2008) 35(1):21–35Crossref, Google Scholar
• Francis L. J., Piedmont R. L. God images and self-esteem: A study among 11–18 year-olds. Research in Social Scientific Study of Religion (2005) 16(Brill, Leiden, The Netherlands) 105–122Google Scholar
• Goldfarb A., Lu Q., Moorthy S. Measuring brand value in an equilibrium framework. Marketing Sci. (2009) 28(1):69–86Link, Google Scholar
• Grubb E. L., Grathwohl H. L. Consumer self-concept, symbolism and market behavior: A theoretical approach. J. Marketing (1967) 31(4, Part 1):22–27Crossref, Google Scholar
• Hill P. C., Hood R. W.Measures of Religiosity (1999) (Religious Education Press, Birmingham, AL) Google Scholar
• John O. P., Donahue E. M., Kentle R. L. The Big Five Inventory—Versions 4a and 54. (1991) . Institute of Personality and Social Research, University of California, Berkeley, BerkeleyGoogle Scholar
• Keller K. L.Strategic Brand Management: Building, Measuring, and Managing Brand Equity (2003) 2(Pearson Education, Upper Saddle River, NJ) Google Scholar
• Kleine R. E., Kleine S. S., Kernan J. B. Mundane consumption and the self: A social-identity perspective. J. Consumer Psych. (1993) 2(3):209–235Crossref, Google Scholar
• Leary M. R., Cottrell C. A., Phillips M. Deconfounding the effects of dominance and social acceptance on self-esteem. J. Personality Soc. Psych. (2001) 81(5):898–909Crossref, Google Scholar
• Lerner J. S., Keltner D. Fear, anger, and risk. J. Personality Soc. Psych. (2001) 81(1):146–159Crossref, Google Scholar
• Lewins F. W., Mol H. Australia: Religion and ethnic identity. Identity and Religion: International, Cross-Cultural Approaches (1978) (Sage Publications, Beverly Hills, CA) 19–38Google Scholar
• McCleary R. M., Barro R. J. Religion and economy. J. Econom. Perspect (2006) 20(2):49–72Crossref, Google Scholar
• McFarland C., Ross M. Impact of causal attributions on affective reactions to success and failure. J. Personality Soc. Psych. (1982) 43(5):937–946Crossref, Google Scholar
• Muñiz A. M., Schau H. J. Religiosity in the abandoned Apple Newton brand community. J. Consumer Res. (2005) 31(4):737–747Crossref, Google Scholar
• Nelson P. B. Ethnic differences in intrinsic/extrinsic religious orientation and depression in the elderly. Arch. Psychiatric Nursing (1989) 3(4):199–204Google Scholar
• Pearce M. J., Little T. D., Perez J. E. Religiousness and depressive symptoms among adolescents. J. Clinical Child Adolescent Psych. (2003) 32(2):267–276Crossref, Google Scholar
• Richardson P. S., Dick A. S., Jain A. K. Extrinsic and intrinsic cue effects on perceptions of store brand quality. J. Marketing (1994) 58(4):28–36Crossref, Google Scholar
• Richins M. L. The material values scale: Measurement properties and development of a short form. J. Consumer Res. (2004) 31(1):209–219Crossref, Google Scholar
• Rindfleisch A., Wong N., Burroughs J. E., Wuyts S. H. K., Dekimpe M. G., Gijsbrechts E., Pieters R. God & Mammon: The influence of religiosity on brand connections. The Connected Customer: The Changing Nature of Consumer and Business Markets (2010) (Lawrence Erlbaum Associates, Mahwah, NJ) 163–202Google Scholar
• Salisbury L. C., Feinberg F. M. Alleviating the constant stochastic variance assumption in decision research: Theory, measurement, and experimental test. Marketing Sci. (2010) 29(1):1–17Link, Google Scholar
• Seul J. R. “Ours is the way of God”: Religion, identity, and intergroup conflict. J. Peace Res. (1999) 36(5):553–569Crossref, Google Scholar
• Sirgy M. J. Self-concept in consumer behavior: A critical review. J. Consumer Res. (1982) 9(3):287–300Crossref, Google Scholar
• Smith C. B., Weigert A. J., Thomas D. L. Self-esteem and religiosity: An analysis of Catholic adolescents from five cultures. J. Sci. Stud. Religion (1979) 18(1):51–60Crossref, Google Scholar
• Sood J., Nasu Y. Religiosity and nationality: An exploratory study of their effect on consumer behavior in Japan and the United States. J. Bus. Res. (1995) 34(1):1–9Crossref, Google Scholar
• Spilka B., Shaver P., Kirkpatrick L. A. A general attribution theory for the psychology of religion. J. Sci. Stud. Religion (1985) 24(1):1–20Crossref, Google Scholar
• Tomkins R. Brands are new religion, says advertising agency. Financial Times (2001) March 1). http://www.humphreys.co.uk/articles/e_commerce_3.htmGoogle Scholar
• Watson D., Clark L. A., Tellegen A. Development and validation of brief measures of positive and negative affect: The PANAS scales. J. Personality Soc. Psych. (1988) 54(6):1063–1070Crossref, Google Scholar
• Williams R. B.Religions of Immigrants from India and Pakistan: New Threads in the American Tapestry (1988) (Cambridge University Press, New York) Google Scholar
• Worthington E. L., Wade N. G., Hight T. L., Ripley J. S., McCullough M. E., Berry J. W., Schmitt M. M., Berry J. T., Bursley K. H., O'Connor L. The religious commitment inventory—10: Development, refinement, and validation of a brief scale for research and counseling. J. Counseling Psych. (2003) 50(1):84–96Crossref, Google Scholar