Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures

Weon Sang Yoo
Weon Sang Yoo
[email protected]
School of Business, Korea University, Anam-dong, Seongbuk-gu, Seoul 136-701, Korea
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,
Eunkyu Lee
Eunkyu Lee
[email protected]
Whitman School of Management, Syracuse University, Syracuse, New York 13244
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Weon Sang Yoo

[email protected]

School of Business, Korea University, Anam-dong, Seongbuk-gu, Seoul 136-701, Korea

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Eunkyu Lee

[email protected]

Whitman School of Management, Syracuse University, Syracuse, New York 13244

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Published Online:29 Jul 2010https://doi.org/10.1287/mksc.1100.0586

Supplemental Material

mksc.1100.0586-sm-appendix0429.pdf (418 KB)

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Received:November 14, 2007
Accepted:April 14, 2010
Published Online:July 29, 2010

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Weon Sang Yoo, Eunkyu Lee, (2010) Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures. Marketing Science 30(1):29-41.

https://doi.org/10.1287/mksc.1100.0586

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