Research Article

Opinion Leadership and Social Contagion in New Product Diffusion

Pages:195–212

Published Online:December 10, 2010

https://doi.org/10.1287/mksc.1100.0566

Commentary—Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion

Pages:217–223

Published Online:December 10, 2010

https://doi.org/10.1287/mksc.1100.0596

Rejoinder—Further Reflections on Studying Social Influence in New Product Diffusion

Pages:230–232

Published Online:December 10, 2010

https://doi.org/10.1287/mksc.1100.0614

Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models

Pages:233–248

Published Online:December 30, 2010

https://doi.org/10.1287/mksc.1100.0615

Hybrid Advertising Auctions

Pages:249–273

Published Online:January 21, 2011

https://doi.org/10.1287/mksc.1100.0609

The Evolution of Internal Market Structure

Pages:274–289

Published Online:February 9, 2011

https://doi.org/10.1287/mksc.1100.0620

Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers

Pages:290–304

Published Online:January 21, 2011

https://doi.org/10.1287/mksc.1100.0622

Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality

Pages:305–320

Published Online:January 21, 2011

https://doi.org/10.1287/mksc.1100.0624

Efficient Choice Designs for a Consider-Then-Choose Model

Pages:321–338

Published Online:February 9, 2011

https://doi.org/10.1287/mksc.1100.0629

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies

Pages:339–354

Published Online:December 30, 2010

https://doi.org/10.1287/mksc.1100.0617

Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage

Pages:355–367

Published Online:January 21, 2011

https://doi.org/10.1287/mksc.1100.0613

How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism

Pages:368–384

Published Online:January 21, 2011

https://doi.org/10.1287/mksc.1100.0618

Focus on Authors

Free Access
Focus on Authors

Pages:385–388

Published Online:March 1, 2011

https://doi.org/10.1287/mksc.1110.0637

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