Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality
Published Online:21 Jan 2011https://doi.org/10.1287/mksc.1100.0624
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Volume 30, Issue 2
March-April 2011
Pages 195-388
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- Received:October 23, 2008
- Accepted:November 05, 2010
- Published Online:January 21, 2011
Copyright © 2011, INFORMS
Cite as
Nuno Camacho, Bas Donkers, Stefan Stremersch, (2011) Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality. Marketing Science 30(2):305-320.
https://doi.org/10.1287/mksc.1100.0624
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