Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
Published Online:30 Dec 2010https://doi.org/10.1287/mksc.1100.0617
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Volume 30, Issue 2
March-April 2011
Pages 195-388
Article Information
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- Received:November 19, 2008
- Accepted:September 10, 2010
- Published Online:December 30, 2010
Copyright © 2011, INFORMS
Cite as
Ashish Sood, Gerard J. Tellis, (2011) Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies. Marketing Science 30(2):339-354.
https://doi.org/10.1287/mksc.1100.0617
Keywords
