Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
Published Online:21 Jan 2011https://doi.org/10.1287/mksc.1100.0613
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Volume 30, Issue 2
March-April 2011
Pages 195-388
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- Received:January 04, 2008
- Accepted:September 21, 2010
- Published Online:January 21, 2011
Copyright © 2011, INFORMS
Cite as
Anja Lambrecht, Katja Seim, Catherine Tucker, (2011) Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage. Marketing Science 30(2):355-367.
https://doi.org/10.1287/mksc.1100.0613
Keywords
