Opinion Leadership and Social Contagion in New Product Diffusion

References

• Becker M. H. Sociometric location and innovativeness: Reformulation and extension of the diffusion model. Amer. Sociol. Rev. (1970) 35(2):267–283Crossref, Google Scholar
• Bell D. R., Song S. Neighborhood effects and trial on the Internet: Evidence from online grocery retailing. Quant. Marketing Econom. (2007) 5(4):361–400Crossref, Google Scholar
• Berger J., Heath C. Where consumers diverge from others: Identity signaling and product domains. J. Consumer Res. (2007) 34(2):121–134Crossref, Google Scholar
• Burt R. S. Social contagion and innovation: Cohesion versus structural equivalence. Amer. J. Sociol. (1987) 92(6):1287–1335Crossref, Google Scholar
• Childers T. L. Assessment of the psychometric properties of an opinion leadership scale. J. Marketing Res. (1986) 23(2):184–188Crossref, Google Scholar
• Coleman J. S., Katz E., Menzel H.Medical Innovation: A Diffusion Study (1966) (Bobbs-Merrill Company, Indianapolis) Google Scholar
• Costenbader E., Valente T. W. The stability of centrality measures when networks are sampled. Soc. Networks (2003) 25(4):282–307Crossref, Google Scholar
• Coulter R. A., Feick L. F., Price L. L. Changing faces: Cosmetics opinion leadership among women in the new Hungary. Eur. J. Marketing (2002) 36(11/12):1287–1308Crossref, Google Scholar
• Dolton P. J., van der Klaauw W. Leaving teaching in the UK: A duration analysis. Econom. J. (1995) 105(429):431–444Google Scholar
• Dorfman S., Maynor J. Marketing to professionals: Under the influence. Pharm. Executive (2006) 26(March):148–150Google Scholar
• Doumit G., Gattellari M., Grimshaw J., O'Brien M. A. Local opinion leaders: Effects on professional practice and health care outcomes. Cochrane Database Syst. Rev. (2007) 1:CD000125Google Scholar
• Duflo E., Saez E. The role of information and social interactions in retirement plan decisions: Evidence from a randomized experiment. Quart. J. Econom. (2003) 118(3):815–842Crossref, Google Scholar
• Flynn L. R., Goldsmith R. E., Eastman J. K. The King and Summers opinion leadership scale: Revision and refinement. J. Bus. Res. (1994) 31(1):55–64Crossref, Google Scholar
• Godes D., Mayzlin D. Firm-created word-of-mouth communication: Evidence from a field test. Marketing Sci. (2009) 28(4):721–739Link, Google Scholar
• Goldenberg J., Han S., Lehmann D. R., Hong J. W. The role of hubs in the adoption process. J. Marketing (2009) 73(2):1–13Crossref, Google Scholar
• Goldenberg J., Lehmann D. R., Shidlovski D., Barak M. M. The role of expert versus social opinion leaders in new product adoption. (2006) . Report 06–124, Marketing Science Institute, Cambridge, MAGoogle Scholar
• Grinblatt M., Keloharju M., Ikäheimo S. Social influence and consumption: Evidence from the automobile purchases of neighbors. Rev. Econom. Statist. (2008) 90(4):735–753Crossref, Google Scholar
• Hahn M., Park S., Krishnamurthi L., Zoltners A. A. Analysis of new product diffusion using a four-segment trial-repeat model. Marketing Sci. (1994) 13(3):224–247Link, Google Scholar
• Hartmann W. R. Demand estimation with social interactions and the implications for targeted marketing. (2009) . Working paper, Stanford University, Stanford, CACrossref, Google Scholar
• Haunschild P. R., Miner A. S. Modes of interorganizational imitation: The effects of outcome salience and uncertainty. Admin. Sci. Quart. (1997) 42(3):472–500Crossref, Google Scholar
• Hill S., Provost F., Volinsky C. Network-based marketing: Identifying likely adopters via consumer networks. Stat. Sci. (2006) 21(2):256–276Crossref, Google Scholar
• Jacoby J. The construct validity of opinion leadership. Public Opinion Quart. (1974) 38(1):81–89Crossref, Google Scholar
• Keating N. L., Ayanian J. Z., Cleary P. D., Marsden P. V. Factors affecting influential discussions among physicians: A social network analysis of a primary care practice. J. Gen. Intern. Med. (2007) 22(6):794–798Crossref, Google Scholar
• Kim P.-J., Jeong H. Reliability of rank order in sampled networks. Eur. Phys. J. Ser. B (2007) 55:109–114Crossref, Google Scholar
• Kratzer J., Lettl C. Distinctive roles of lead users and opinion leaders in the social networks of schoolchildren. J. Consumer Res. (2009) 36(4):646–659Crossref, Google Scholar
• Kuo D., Gifford D. R., Stein M. D. Curbside consultation practices and attitudes among primary care physicians and medical subspecialists. J. Amer. Med. Assoc. (1998) 280(10):905–909Crossref, Google Scholar
• Laumann E. O., Marsden P. V., Prensky D., Freeman L. C., White D. R., Romney A. K. The boundary specification problem in network analysis. Research Methods in Social Network Analysis (1989) (George Mason University Press, Fairfax, VA) 61–87Google Scholar
• Leonard-Barton D. Experts as negative opinion leaders in the diffusion of a technological innovation. J. Consumer Res. (1985) 11(4):914–926Crossref, Google Scholar
• Leskovec J., Faloutsos C. Sampling from large graphs. Proc. 12th ACM SIGKKD Internat. Conf. Knowledge Discovery Data Mining (2006) Philadelphia(ACM, New York) 631–636Crossref, Google Scholar
• Lin N., Burt R. S. Differential effects of information channels in the process of innovation diffusion. Soc. Forces (1975) 54(1):256–274Crossref, Google Scholar
• Locock L., Dopson S., Chambers D., Gabbay J. Understanding the role of opinion leaders in improving clinical effectiveness. Soc. Sci. Med. (2001) 53(6):745–757Crossref, Google Scholar
• Manchanda P., Xie Y., Youn N. The role of targeted communication and contagion in new product adoption. Marketing Sci. (2008) 27(6):961–976Link, Google Scholar
• Marsden P. V., Podolny J., Weesie J., Flap H. Dynamic analysis of network diffusion processes. Social Networks Through Time (1990) (ISOR/Rijksuniversiteit Utrecht, Utrecht, The Netherlands) 197–214Google Scholar
• McCarty C., Killworth P. D., Rennell J. Impact of methods for reducing respondent burden on personal network structural measures. Soc. Networks (2007) 29(2):300–315Crossref, Google Scholar
• Meng X.-L., Rosenthal R., Rubin D. B. Comparing correlated correlation coefficients. Psych. Bull. (1992) 111(1):172–175Crossref, Google Scholar
• Meyer B. D. Unemployment insurance and unemployment spells. Econometrica (1990) 58(4):757–782Crossref, Google Scholar
• Nair H., Manchanda P., Bhatia T. Asymmetric social interactions in physician prescription behavior: The role of opinion leaders. (2006) . Research Paper 1970, Graduate School of Business, Stanford University, Stanford, CAGoogle Scholar
• Ord K. Estimation methods for models of spatial interaction. J. Amer. Stat. Assoc. (1975) 70(349):120–126Crossref, Google Scholar
• Raftery A. E. Bayesian model selection in social research. Sociol. Methodol. (1995) 25(3):111–163Crossref, Google Scholar
• Rogers E. M.Diffusion of Innovations (2003) 5th ed.(Free Press, New York) Google Scholar
• Rogers E. M., Cartano D. G. Methods of measuring opinion leadership. Public Opinion Quart. (1962) 26(3):435–441Crossref, Google Scholar
• Rogers E. M., Svenning L.Modernization Among Peasants: The Impact of Communication (1969) (Holt, Rinehart and Winston, New York) Google Scholar
• Sacerdote B. Peer effects with random assignment: Results for Dartmouth roommates. Quart. J. Econom. (2001) 116(2):681–704Crossref, Google Scholar
• Strang D., Tuma N. B. Spatial and temporal heterogeneity in diffusion. Amer. J. Sociol. (1993) 99(3):614–639Crossref, Google Scholar
• Taylor J. W. A striking characteristic of innovators. J. Marketing Res. (1977) 14:104–107Crossref, Google Scholar
• Thompson C. Is the tipping point toast? Fast Company (2008) 122(February):74–105Google Scholar
• Tucker C. Identifying formal and informal influence in technology adoption with network externalities. Management Sci. (2008) 54(12):2024–2038Link, Google Scholar
• Valente T. W.Network Models of the Diffusion of Innovations (1995) (Hampton Press, Cresskill, NJ) Google Scholar
• Valente T. W., Pumpuang P. Identifying opinion leaders to promote behavior change. Health Educ. Behav. (2007) 34(6):881–896Crossref, Google Scholar
• Valente T. W., Hoffman B. R., Ritt-Olson A., Lichtman K., Johnson C. A. Effects of a social-network method for group assignment strategies on peer-led tobacco prevention programs in schools. Amer. J. Public Health (2003) 93(11):1837–1843Crossref, Google Scholar
• Van den Bulte C., Joshi Y. V. New product diffusion with influentials and imitators. Marketing Sci. (2007) 26(3):400–421Link, Google Scholar
• Van den Bulte C., Lilien G. L. Bias and systematic change in the parameter estimates of macro-level diffusion models. Marketing Sci. (1997) 16(4):338–353Link, Google Scholar
• Van den Bulte C., Lilien G. L. Medical Innovation revisited: Social contagion versus marketing effort. Amer. J. Sociol. (2001) 106(5):1409–1435Crossref, Google Scholar
• Van den Bulte C., Stremersch S. Social contagion and income heterogeneity in new product diffusion: A meta-analytic test. Marketing Sci. (2004) 23(4):530–544Link, Google Scholar
• Van den Bulte C., Wuyts S.Social Networks and Marketing (2007) (Marketing Science Institute, Cambridge, MA) Google Scholar
• Watts D. J., Dodds P. S. Influentials, networks, and public opinion formation. J. Consumer Res. (2007) 34(4):441–458Crossref, Google Scholar
• Watts D. J., Peretti J. Viral marketing for the real world. Harvard Bus. Rev. (2007) 85(May):22–23Google Scholar
• Weimann G.The Influentials: People Who Influence People (1994) (State University of New York Press, Albany) Google Scholar