Comment—Recall, Recognition and the Dimensionality of Memory for Print Advertisements: An Interpretative Reappraisal
Published Online:1 Feb 1988https://doi.org/10.1287/mksc.7.1.94
- Cited by
- 13 January 2026 | Communicology, Vol. 13, No. 4
- Journal of Advertising, Vol. 35, No. 1
- 25 January 2008 | Journal of Consumer Psychology, Vol. 8, No. 1
- Journal of Current Issues & Research in Advertising, Vol. 14, No. 1
- Journal of Advertising, Vol. 19, No. 2
Volume 7, Issue 1
February 1988
Pages 1-106
Article Information
Metrics
Information
- Published Online:February 01, 1988
© 1988 INFORMS
Cite as
Daniel J. Howard, Alan G. Sawyer, (1988) Comment—Recall, Recognition and the Dimensionality of Memory for Print Advertisements: An Interpretative Reappraisal. Marketing Science 7(1):94-98.
https://doi.org/10.1287/mksc.7.1.94
