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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

A Model of Brand Choice and Purchase Quantity Price Sensitivities

Pages:1–20

Published Online:February 1, 1988

https://doi.org/10.1287/mksc.7.1.1

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Choice Map: Inferring a Product-Market Map from Panel Data

Pages:21–40

Published Online:February 1, 1988

https://doi.org/10.1287/mksc.7.1.21

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Removing Heterogeneity Bias from Logit Model Estimation

Pages:41–59

Published Online:February 1, 1988

https://doi.org/10.1287/mksc.7.1.41

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The Rotterdam Demand Model and its Application in Marketing

Pages:60–75

Published Online:February 1, 1988

https://doi.org/10.1287/mksc.7.1.60

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Free Access
Note—Competitive Price and Positioning Strategies

Pages:76–91

Published Online:February 1, 1988

https://doi.org/10.1287/mksc.7.1.76

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Free Access
Technical Note—Existence and Uniqueness of Price Equilibria in Defender

Pages:92–93

Published Online:February 1, 1988

https://doi.org/10.1287/mksc.7.1.92

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Free Access
Comment—Recall, Recognition and the Dimensionality of Memory for Print Advertisements: An Interpretative Reappraisal

Pages:94–98

Published Online:February 1, 1988

https://doi.org/10.1287/mksc.7.1.94

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Reply

Pages:99–102

Published Online:February 1, 1988

https://doi.org/10.1287/mksc.7.1.99

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Reply To: Managing Channel Profits: Comment

Pages:103–106

Published Online:February 1, 1988

https://doi.org/10.1287/mksc.7.1.103

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