Free Access

Note—Competitive Price and Positioning Strategies

John R. Hauser
John R. Hauser
Harvard University
Search for more papers by this author

John R. Hauser

Harvard University

Search for more papers by this author

Published Online:1 Feb 1988https://doi.org/10.1287/mksc.7.1.76

Cited by
- To Each Their Own: Personalized Product Offerings in Competition
  Jinzhao Du,
  Z. Eddie Ning
  17 September 2025 | Management Science, Vol. 72, No. 6
- Algorithmic Lending, Competition, and Strategic Provision of Preapproval Tools
  Qiaochu Wang,
  Yan Huang,
  Param Singh
  1 August 2025 | Marketing Science, Vol. 45, No. 2
- The evolution of research on competitive rivalry
  Marketing Strategy Journal, Vol. 1
- Product Design Problems with Operational Constraints: Efficient Algorithms Within the EBA Framework
  1 January 2024 | SSRN Electronic Journal, Vol. 31
- To Each Their Own: Personalized Product Positioning and Competition
  1 January 2023 | SSRN Electronic Journal, Vol. 40
- Algorithmic Lending, Competition, and Strategic Information Disclosure
  SSRN Electronic Journal, Vol. 40
- Maximum or Minimum? Strategic Patterns of the Lodging Industry
  SSRN Electronic Journal, Vol. 22
- Competitive Environment Between Green and Non-green Products Considering Disruption and Alliance Strategy
  18 March 2020 | Global Journal of Flexible Systems Management, Vol. 21, No. 2
- The history of academic research in marketing and its implications for the future
  Spanish Journal of Marketing - ESIC, Vol. 24, No. 1
- Following the Customers: Dynamic Competitive Repositioning
  SSRN Electronic Journal, Vol. 18
- A Dynamic Model of Repositioning
  J. Miguel Villas-Boas
  29 March 2018 | Marketing Science, Vol. 37, No. 2
- Optimal pricing and alliance strategy in a retailer-led supply chain with the return policy: A game-theoretic analysis
  Information Sciences, Vol. 420
- Transaction Utility and Quality Choice
  23 August 2017 | Review of Marketing Science, Vol. 15, No. 1
- Competitive strategies in the motion picture industry: An ABM to study investment decisions
  International Journal of Research in Marketing, Vol. 34, No. 1
- Product Differentiation and Entry Timing in a Continuous-Time Spatial Competition Model with Vertical Relations
  SSRN Electronic Journal, Vol. 120
- Investigating the Natural Monopoly Effect in Brand Purchasing: Do Big Brands Really Appeal More to Lighter Category Buyers?
  SSRN Electronic Journal, Vol. 6
- Influence of market-level and inter-firm differences in costs on product positioning and pricing
  3 December 2015 | Applied Economics Letters, Vol. 23, No. 12
- Restrictions in Spatial Competition: The Effects on Firms and Consumers
  4 March 2016 | Homo Oeconomicus, Vol. 33, No. 1-2
- Strategic Perils of Outsourcing: Sourcing Strategy and Product Positioning
  SSRN Electronic Journal, Vol. 12
- Entry mode selection and its impact on an incumbent supply chain coordination
  Journal of Retailing and Consumer Services, Vol. 26
- Pricing and alliance selection for a dominant retailer with an upstream entry
  European Journal of Operational Research, Vol. 243, No. 1
- Product line design and positioning using add-on services
  International Journal of Production Economics, Vol. 163
- Designing a retail store network with strategic pricing in a competitive environment
  International Journal of Production Economics, Vol. 159
- Transaction Utility and Quality Choice
  SSRN Electronic Journal, Vol. 13
- Analysis of the Concept of Positioning from the Perspective of Behavioral Economics
  Journal of Product Research, Vol. 32, No. 5
- Marketing Applications of Game Theory
  13 May 2013
- Hotelling was right with decreasing returns to scale and a coalition-proof refinement
  25 August 2012 | The Annals of Regional Science, Vol. 50, No. 3
- A framework for product architecture and technology selection in competitive environment
- Product Positioning Using a Self‐Organizing Map and the Rings of Influence
  19 June 2013 | Decision Sciences, Vol. 44, No. 3
- Facilitating Fit Revelation in the Competitive Market
  Zheyin (Jane) Gu,
  Ying Xie,
  5 November 2012 | Management Science, Vol. 59, No. 5
- Retail Strategies for Extended Warranty Sales and Impact on Manufacturer Base Warranties
  21 February 2012 | Decision Sciences, Vol. 43, No. 2
- Bibliography
  2 October 2015
- Marketing and business performance
  20 August 2011 | Journal of the Academy of Marketing Science, Vol. 40, No. 1
- The Benefits of Competitive Upward Channel Decentralization
  Yunchuan Liu,
  Rajeev K. Tyagi,
  1 April 2011 | Management Science, Vol. 57, No. 4
- Strategic Design Decisions for Uncertain Market Systems Using an Agent Based Approach
  9 May 2011 | Journal of Mechanical Design, Vol. 133, No. 4
- Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach
  1 February 2011 | Journal of Marketing Research, Vol. 48, No. 1
- The Benefits of Competitive Upward Channel Decentralization
  SSRN Electronic Journal, Vol. 11
- Strategic Product/Service Innovations of an Online Firm
  19 August 2010 | Decision Sciences, Vol. 41, No. 3
- Information Provision in a Vertically Differentiated Competitive Marketplace
  Dmitri Kuksov,
  Yuanfang Lin,
  19 May 2009 | Marketing Science, Vol. 29, No. 1
- The state of the art in static and dynamic games
  European Business Review, Vol. 21, No. 6
- Optimal Product Design Under Price Competition
  4 June 2009 | Journal of Mechanical Design, Vol. 131, No. 7
- Neo‐Rawlsian Fringes: A New Approach to Market Segmentation and New Product Development *
  28 July 2008 | Journal of Product Innovation Management, Vol. 25, No. 5
- Product Positioning and Competition: The Role of Location in the Fast Food Industry
  Raphael Thomadsen,
  1 November 2007 | Marketing Science, Vol. 26, No. 6
- An Econometric Model of Location and Pricing in the Gasoline Market
  1 November 2007 | Journal of Marketing Research, Vol. 44, No. 4
- The effect of firm number on equilibrium product positioning and pricing: a marketing–production perspective
  12 June 2007 | International Transactions in Operational Research, Vol. 14, No. 4
- New Product Development Under Channel Acceptance
  Lan Luo,
  P. K. Kannan,
  Brian T. Ratchford,
  1 March 2007 | Marketing Science, Vol. 26, No. 2
- Selecting a Customization Strategy Under Competition: Mass Customization, Targeted Mass Customization, and Product Proliferation
  IEEE Transactions on Engineering Management, Vol. 54, No. 1
- A Model of Vertical Differentiation for Online Retailing
  SSRN Electronic Journal, Vol. 38
- Research on Innovation: A Review and Agenda for Marketing Science
  John Hauser,
  Gerard J. Tellis,
  Abbie Griffin,
  1 November 2006 | Marketing Science, Vol. 25, No. 6
- A Reply to “A Comment on ‘Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters’ ”
  Yong Liu,
  Daniel S. Putler,
  Charles B. Weinberg,
  1 September 2006 | Marketing Science, Vol. 25, No. 5
- Fitting strategy derived from strategic orientation to international contexts
  9 February 2006 | Thunderbird International Business Review, Vol. 48, No. 2
- To Segment or not to Segment? An Investigation of Segmentation Strategy Success under Varying Market Conditions
  1 June 2005 | Australasian Marketing Journal, Vol. 13, No. 1
- Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market
  International Journal of Research in Marketing, Vol. 22, No. 2
- Product Redesign and Pricing in Response to Competitor Entry: A Marketing-Production Perspective
- Applying City Perception Analysis (CPA) for Destination Positioning Decisions
  Journal of Travel & Tourism Marketing, Vol. 16, No. 2-3
- Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters
  Yong Liu,
  Daniel S. Putler,
  Charles B. Weinberg,
  1 February 2004 | Marketing Science, Vol. 23, No. 1
- When Does Product Information Reduce Market Competition?
  SSRN Electronic Journal, Vol. 35
- The Five Forms of Transmissible, Usable marketing Knowledge
  1 December 2002 | Marketing Theory, Vol. 2, No. 4
- Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety
  Jonathan D. Bohlmann,
  Peter N. Golder,
  Debanjan Mitra,
  1 September 2002 | Management Science, Vol. 48, No. 9
- The Consumption of Cultural Products: An Analysis of the Spanish Social Space
  Journal of Cultural Economics, Vol. 26, No. 2
- Market structure across stores: An application of a random coefficients logit model with store level data
- The Impact of Free Riding on Price and Service Competition in the Presence of E-Commerce Retailers
  SSRN Electronic Journal, Vol. 42
- Experiments in Competitive Product Positioning: Actual Behavior Compared to Nash Solutions
  9 November 2017 | Schmalenbach Business Review, Vol. 53, No. 3
- The importance of focus to market entrants
  Journal of Business Venturing, Vol. 16, No. 4
- Marketing mix response to entry in segmented markets
  International Journal of Research in Marketing, Vol. 18, No. 1-2
- What Is Marketing Knowledge?
  1 March 2001 | Marketing Theory, Vol. 1, No. 1
- The Impact of an Integrated Marketing and Manufacturing Innovation
  Glen M. Schmidt,
  Evan L. Porteus,
  1 October 2000 | Manufacturing & Service Operations Management, Vol. 2, No. 4
- Sequential Product Positioning Under Differential Costs
  Rajeev K. Tyagi,
  1 July 2000 | Management Science, Vol. 46, No. 7
- Competitive Price Equilibrium with Consumer Reservation Utility
  Computational & Mathematical Organization Theory, Vol. 6, No. 1
- Retaliatory Behavior to New Product Entry
  1 October 1999 | Journal of Marketing, Vol. 63, No. 4
- Product Positioning and Pricing Under Production Cost Considerations*
  7 June 2007 | Decision Sciences, Vol. 30, No. 3
- Persuasive advertising in Hotelling's model of product differentiation
  International Journal of Industrial Organization, Vol. 17, No. 4
- Möglichkeiten und Grenzen ökonomischer Positionierungsmodelle
  1 July 2016 | Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Vol. 51, No. 3
- On the Effects of Downstream Entry
  Rajeev K. Tyagi,
  1 January 1999 | Management Science, Vol. 45, No. 1
- Technology and Optimal Segment Size
  Marketing Letters, Vol. 9, No. 2
- Interfaces for resolving marketing, manufacturing and design conflicts
  European Journal of Marketing, Vol. 32, No. 1/2
- Models à la Lancaster and à la Hotelling: when they are the same
  Economics Letters, Vol. 54, No. 2
- Strategic joint ventures in Information Technology
  Annals of Operations Research, Vol. 71, No. 0
- The Max-Min-Min Principle of Product Differentiation
  SSRN Electronic Journal, Vol. 13
- Reflections on Consumer Sophistication and Its Impact on Ethical Business Practice
  4 March 2005 | Journal of Consumer Affairs, Vol. 30, No. 1
- Impact of Consumer Preference Formation on Marketing Objectives and Competitive Second Mover Strategies
  25 January 2008 | Journal of Consumer Psychology, Vol. 5, No. 4
- Research for product positioning and design decisions: An integrative review
  International Journal of Research in Marketing, Vol. 12, No. 4
- NICHER: An approach to identifying defensible product positions
  European Journal of Operational Research, Vol. 84, No. 2
- Costs and Benefits of Hard-Sell
  1 February 1995 | Journal of Marketing Research, Vol. 32, No. 1
- Pricing
- An overlapping choice set model of automotive price elasticities
  Transportation Research Part B: Methodological, Vol. 28, No. 6
- A Conjoint‐based Product Designing Procedure Incorporating Price Competition
  1 October 2003 | Journal of Product Innovation Management, Vol. 11, No. 5
- Setting the strategic direction in a product-service firm
  Journal of Business Research, Vol. 31, No. 2-3
- Prices and pricing research in consumer marketing: Some recent developments
  International Journal of Research in Marketing, Vol. 10, No. 2
- Theoretical Modeling in Marketing
  1 April 1993 | Journal of Marketing, Vol. 57, No. 2
- Chapter 4 Competitive marketing strategies: Game-theoretic models
- Chapter 15 Marketing-mix models
- Optimal multiple-objective marketing strategies
  Marketing Letters, Vol. 3, No. 4
- RESTORING THE PRINCIPLE OF MINIMUM DIFFERENTIATION IN PRODUCT POSITIONING
  13 January 2005 | Journal of Economics & Management Strategy, Vol. 1, No. 3
- A Stochastic Multidimensional Scaling Procedure for the Empirical Determination of Convex Indifference Curves for Preference/Choice Analysis
  1 January 2025 | Psychometrika, Vol. 56, No. 2
- Commentaire: Applications marketing de l'analyse économique de la variété de produits
  1 March 1991 | Recherche et Applications en Marketing (French Edition), Vol. 6, No. 1
- The Competitive Implications of Relevant-Set/Response Analysis
  1 November 1989 | Journal of Marketing Research, Vol. 26, No. 4

Volume 7, Issue 1

February 1988

Pages 1-106

Article Information

Metrics

Information

Published Online:February 01, 1988

Cite as

John R. Hauser, (1988) Note—Competitive Price and Positioning Strategies. Marketing Science 7(1):76-91.

https://doi.org/10.1287/mksc.7.1.76

Keywords

PDF download

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

Note—Competitive Price and Positioning Strategies

Volume 7, Issue 1

Article Information

Metrics

Information

Cite as

Keywords

Sign Up for INFORMS Publications Updates and News