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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

A Friction Model for Describing and Forecasting Price Changes

Pages:299–319

Published Online:November 1, 1987

https://doi.org/10.1287/mksc.6.4.299

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Does it Pay to Change Your Company's Name? A Stock Market Perspective

Pages:320–335

Published Online:November 1, 1987

https://doi.org/10.1287/mksc.6.4.320

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The Equity Estimator for Marketing Research

Pages:336–357

Published Online:November 1, 1987

https://doi.org/10.1287/mksc.6.4.336

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Loss Leader Pricing and Rain Check Policy

Pages:358–374

Published Online:November 1, 1987

https://doi.org/10.1287/mksc.6.4.358

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Free Access
Comment—Managing Channel Profits: Comment

Pages:375–379

Published Online:November 1, 1987

https://doi.org/10.1287/mksc.6.4.375

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