Positioning and Pricing a Product Line

Pages:107–125

Published Online:May 1, 1988

https://doi.org/10.1287/mksc.7.2.107

An Integer Programming Approach to the Optimal Product Line Selection Problem

Pages:126–140

Published Online:May 1, 1988

https://doi.org/10.1287/mksc.7.2.126

Product and Price Competition in a Duopoly

Pages:141–168

Published Online:May 1, 1988

https://doi.org/10.1287/mksc.7.2.141

Invariant Estimators for Market Share Systems and their Finite Sample Behavior

Pages:169–186

Published Online:May 1, 1988

https://doi.org/10.1287/mksc.7.2.169

Optimal Price and Advertising Policy for a Convenience Goods Retailer

Pages:187–201

Published Online:May 1, 1988

https://doi.org/10.1287/mksc.7.2.187

Free Access
Note—Channel of Distribution Profits When Channel Members Form Conjectures

Pages:202–210

Published Online:May 1, 1988

https://doi.org/10.1287/mksc.7.2.202

INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.