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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

SH.A.R.P.: Shelf Allocation for Retailers' Profit

Pages:211–231

Published Online:August 1, 1988

https://doi.org/10.1287/mksc.7.3.211

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A Flexible Class of Discrete Choice Models

Pages:232–251

Published Online:August 1, 1988

https://doi.org/10.1287/mksc.7.3.232

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Recovering Measures of Advertising Carryover from Aggregate Data: The Role of the Firm's Decision Behavior

Pages:252–270

Published Online:August 1, 1988

https://doi.org/10.1287/mksc.7.3.252

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Conjoint Analysis Reliability: Empirical Findings

Pages:271–286

Published Online:August 1, 1988

https://doi.org/10.1287/mksc.7.3.271

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A Model for Customer Complaint Management

Pages:287–298

Published Online:August 1, 1988

https://doi.org/10.1287/mksc.7.3.287

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Free Access
Note—Consumer Store Choice and Choice Set Definition

Pages:299–310

Published Online:August 1, 1988

https://doi.org/10.1287/mksc.7.3.299

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Free Access
Microcomputers in Marketing—Review of INDUSTRAT

Pages:311–314

Published Online:August 1, 1988

https://doi.org/10.1287/mksc.7.3.311

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