Commentary on “Marketing Applications of the Economics of Product Variety”
Published Online:1 Aug 1990https://doi.org/10.1287/mksc.9.3.207
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Volume 9, Issue 3
August 1990
Pages 189-278
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- Published Online:August 01, 1990
© 1990 INFORMS
Cite as
Brian T. Ratchford, (1990) Commentary on “Marketing Applications of the Economics of Product Variety”. Marketing Science 9(3):207-211.
https://doi.org/10.1287/mksc.9.3.207
