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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

The Economics of Product Variety: A Survey

Pages:189–206

Published Online:August 1, 1990

https://doi.org/10.1287/mksc.9.3.189

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Commentary

Free Access
Commentary on “Marketing Applications of the Economics of Product Variety”

Pages:207–211

Published Online:August 1, 1990

https://doi.org/10.1287/mksc.9.3.207

Research Article

A Knowledge-Based System for Advertising Design

Pages:212–229

Published Online:August 1, 1990

https://doi.org/10.1287/mksc.9.3.212

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Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues

Pages:230–246

Published Online:August 1, 1990

https://doi.org/10.1287/mksc.9.3.230

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Price Promotions: Limiting Competitive Encroachment

Pages:247–262

Published Online:August 1, 1990

https://doi.org/10.1287/mksc.9.3.247

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Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior

Pages:263–278

Published Online:August 1, 1990

https://doi.org/10.1287/mksc.9.3.263

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