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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Multiproduct Advertising Budgeting

Pages:97–113

Published Online:May 1, 1990

https://doi.org/10.1287/mksc.9.2.97

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Can Bait and Switch Benefit Consumers?

Pages:114–124

Published Online:May 1, 1990

https://doi.org/10.1287/mksc.9.2.114

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A Market Response Model for Coupon Promotions

Pages:125–145

Published Online:May 1, 1990

https://doi.org/10.1287/mksc.9.2.125

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Demand Complementarities, Household Production, and Retail Assortments

Pages:146–161

Published Online:May 1, 1990

https://doi.org/10.1287/mksc.9.2.146

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Assessing Purchase Timing Models: Whether or Not is Preferable to When

Pages:162–170

Published Online:May 1, 1990

https://doi.org/10.1287/mksc.9.2.162

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Untangling the Effects of Purchase Reinforcement and Advertising Carryover

Pages:171–187

Published Online:May 1, 1990

https://doi.org/10.1287/mksc.9.2.171

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