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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Perceptual Mapping Using Ordered Logit Analysis

Pages:1–17

Published Online:February 1, 1990

https://doi.org/10.1287/mksc.9.1.1

Preview Abstract
The Optimality of Consumer Stockpiling Strategies

Pages:18–41

Published Online:February 1, 1990

https://doi.org/10.1287/mksc.9.1.18

Preview Abstract
New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures

Pages:42–53

Published Online:February 1, 1990

https://doi.org/10.1287/mksc.9.1.42

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Commentary

Free Access
Commentary on “On Bayesian Estimation of Model Parameters”

Pages:54–56

Published Online:February 1, 1990

https://doi.org/10.1287/mksc.9.1.54

Reply

Free Access
Reply to Wilfried R. Vanhonacker

Pages:56–57

Published Online:February 1, 1990

https://doi.org/10.1287/mksc.9.1.56

Research Article

New Product Entries and Product Class Demand

Pages:58–73

Published Online:February 1, 1990

https://doi.org/10.1287/mksc.9.1.58

Preview Abstract
Unobservable Effects and Business Performance

Pages:74–85

Published Online:February 1, 1990

https://doi.org/10.1287/mksc.9.1.74

Preview Abstract

Commentary

Free Access
Commentary on “Unobservable Effects and Business Performance”

Pages:86–87

Published Online:February 1, 1990

https://doi.org/10.1287/mksc.9.1.86

Free Access
Commentary on “Unobservable Effects and Business Performance: Do Fixed Effects Matter?”

Pages:88–91

Published Online:February 1, 1990

https://doi.org/10.1287/mksc.9.1.88

Reply

Free Access
Unobservable Effects and Business Performance: Reply to the Comments of Boulding and Buzzell

Pages:92–95

Published Online:February 1, 1990

https://doi.org/10.1287/mksc.9.1.92

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