Research Article

An Integrated Model-Based Approach for Sales Force Structuring

Pages:279–298

Published Online:November 1, 1990

https://doi.org/10.1287/mksc.9.4.279

Improving Channel Coordination Through Franchising

Pages:299–318

Published Online:November 1, 1990

https://doi.org/10.1287/mksc.9.4.299

Compensating Heterogeneous Salesforces: Some Explicit Solutions

Pages:319–341

Published Online:November 1, 1990

https://doi.org/10.1287/mksc.9.4.319

A Diffusion Model Incorporating Product Benefits, Price, Income and Information

Pages:342–365

Published Online:November 1, 1990

https://doi.org/10.1287/mksc.9.4.342

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