Focus on Authors
Diego Aparicio (“Price Frictions and the Success of New Products”) is an assistant professor of marketing at IESE Business School. He has a PhD from the Economics Department at the Massachusetts Institute of Technology and joined the Marketing Department at IESE in 2019. His research interests focus on pricing, new products, and digital markets. This is his first paper to be published in Marketing Science.
Ron Berman (“The Value of Descriptive Analytics: Evidence from Online Retailers”) is an assistant professor of marketing at the Wharton School, University of Pennsylvania. He researches digital marketing and marketing analytics. Ron holds a PhD in business administration from the University of California, Berkeley. More information is available on Ron’s personal page: www.ron-berman.com.
Pradeep K. Chintagunta (“Invited Commentary— ‘How Support for Black Lives Matter Impacts Consumer Responses on Social Media’”; “Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India”; “Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales”) is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the Booth School of Business, University of Chicago. He is interested in “development marketing” – studying the role of marketing in economic development. He graduated from Northwestern University and has also served on the faculty of the Johnson School, Cornell University. He is an ISMS Fellow.
Sanjay Dhar (“Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales”) is the James M. Kilts Jr. professor of marketing at the Booth School of Business, University of Chicago. He has studied private labels, retailing practices, consumer, trade, and retail promotions, and branding issues in the consumer-packaged goods industry for the last 30 years. He was previously the director of the Kilts Center for Marketing at the Booth School of Business, University of Chicago and currently is on the board of the University of Chicago’s Graham School of Continuing Liberal and Professional Studies
Ali Goli (“Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales”) is an assistant professor of marketing at the Michael G. Foster School of Business, University of Washington. His research interests are marketing and public policy, education, and experimentation on two-sided platforms. He earned his PhD from the University of Chicago Booth School of Business. His dissertation on personalized versioning uses large-scale experiments from Pandora media to personalize implicit prices (ad load).
Ayelet Israeli (“The Value of Descriptive Analytics: Evidence from Online Retailers”) is the Marvin Bower Associate Professor of Business Administration in the marketing unit at Harvard Business School. She earned her PhD in marketing from the Kellogg School of Management at Northwestern University. She holds an MSc and BSc in computer science from the Hebrew University of Jerusalem and an MBA from Hebrew University. She focuses her research on pricing, channel management, online marketing, and marketing analytics.
Yewon Kim (“Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India”) is the Louise and Claude N. Faculty Scholar and an assistant professor of marketing at Stanford Graduate School of Business. Her research interests lie broadly on how consumers respond to various sources of information, how consumers and firms engage in prosocial behavior, and how arts are consumed as experiential goods. She received her PhD in marketing at the Chicago Booth School of Business.
Sreya Kolay (“Slotting Fees and Price Discrimination in Distribution Channels”) is an assistant professor at the School of Business, State University of New York, Albany. She examines marketing problems using economic analysis, and has published in journals such as Marketing Science, Management Science, Quantitative Marketing and Economics, and International Journal of Research in Marketing. She received an MS in quantitative economics from the Indian Statistical Institute and a PhD in economics from the University of Rochester.
Yu (Eric) Kou (“Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media”; “Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses”) is a doctoral student at the Global Center for Artificial Intelligence & Business Analytics in the Fox School of Business at Temple University. His research focuses on applying econometric models, machine learning methods, and field experiments to investigate customer behaviors and company strategies.
Xi Li (“Superior Knowledge, Price Discrimination, and Customer Inspection”) is an associate professor of marketing at the University of Hong Kong. He received a PhD in business administration from the University of Toronto. He uses economics and machine learning methods to understand how information technologies such as artificial intelligence, recommender systems, data-driven algorithms, blockchain, and algorithmic pricing affect firms, consumers, and society, and how policymakers should regulate big data and protect consumer privacy.
Xueming Luo (“Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media”; “Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses”) is the Charles Gilliland Distinguished Chair Professor of Marketing, a professor of strategy and MIS, and the founder/director of the Global Institute for Artificial Intelligence & Business Analytics in the Fox School of Business at Temple University. His research focuses on integrating artificial intelligence, big data machine learning, and field experiments to model, explain, and optimize customer behaviors, company strategies, and platform economy.
Simha Mummalaneni (“Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales”) is an assistant professor of marketing at the Foster School of Business, University of Washington. His research focuses on empirical analysis of online platform markets, retailing, advertising, and public policy issues. He received his PhD from Northwestern University.
Bhuvanesh Pareek (“Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India”) is an assistant professor in the decision sciences area at the Indian Institute of Management Bangalore. His research interests include causal inferences, machine learning, Bayesian statistics, data analytics, empirically analyzing consumer behaviors, and policy outcomes. Before joining IIM Bangalore, he worked as a visiting lecturer at the Wharton School, University of Pennsylvania, and as an assistant professor at IIM Indore.
Marco Shaojun Qin (“Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media”; “Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses”) is an assistant professor of marketing and assistant director of the Global Center for Artificial Intelligence & Business Analytics in the Fox School of Business at Temple University. Marco’s research interests broadly cover the areas of quantitative marketing and applied industrial organization, exploring the sources of complementarity in various business settings and between products business to customers (B2C) and business relationships business to business (B2B).
Greg Shaffer (“Slotting Fees and Price Discrimination in Distribution Channels”) is a professor of marketing and economics at the Simon Business School, University of Rochester. His interests include competitive strategy and vertical relations between firms at different levels of the distribution channel. His work has appeared in Marketing Science, Management Science, the American Economic Review, Journal of Political Economy, and the RAND Journal of Economics.
Duncan Simester (“Price Frictions and the Success of New Products”) is a professor in the marketing group at the Massachusetts Institute of Technology (MIT) Sloan School of Management. He graduated with a PhD from MIT’s Marketing Group, taught at the University of Chicago, and has been on the faculty at MIT Sloan since 1997. His current research interests include pricing, new products, and personalization.
Jacquelyn S. Thomas (“Invited Commentary—‘How Support for Black Lives Matter Impacts Consumer Responses on Social Media’”) is a professor of marketing at the Cox School of Business, Southern Methodist University and a Frank and Susan Dunlevy Research Fellow. She is also the V.P. of Diversity Equity and Inclusion for the INFORMS Society of Marketing Science. Her prior faculty appointments include Stanford, Emory, and Northwestern Universities. She researches customer relationship management, marketing communications, and corporate social responsibility.
Yang Wang (“Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media”; “Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses”) is an assistant professor of marketing and assistant director of the Global Center for Artificial Intelligence & Business Analytics in the Fox School of Business at Temple University. Yang’s research focuses on applying econometric and machine learning methods to answer questions in the digital marketplaces domain.
Zibin Xu (“Superior Knowledge, Price Discrimination, and Customer Inspection”) is an assistant professor of marketing at City University of Hong Kong. He received a PhD in business administration from the University of Southern California. His recent research focuses on the implications of big data, economics of consumer privacy, and information design on digital platforms. Prior to joining CityU, he was an assistant professor and associate professor at Shanghai Jiao Tong University.
