Focus on Authors
Greg M. Allenby (“Using Text Analysis in Parallel Mediation Analysis”) is a professor at the Fisher College of Business at Ohio State University. He has authored more than 100 publications that have appeared in leading journals in marketing, statistics, and economics. Professor Allenby was recently awarded AMA Gil Churchill Lifetime Achievement Award for Contributions to Marketing Research.
Wilfred Amaldoss (“Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels”) is the Thomas A. Finch Jr. Endowment professor and professor of marketing at the Fuqua School of Business, Duke University. He holds a PhD from the Wharton School of the University of Pennsylvania. His work has appeared in Marketing Science, Management Science, Journal of Marketing Research, and Journal of Mathematical Psychology. He has received the John D. C. Little award and Frank Bass award. He is an associate editor for Journal of Marketing Research and Management Science.
Bryan Bollinger (“Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption”) is a professor of marketing at New York University Stern School of Business and the academic director of doctoral education. His interdisciplinary research portfolio aims to understand the causal effects of marketing and policy decisions in sustainability domains and the interdependent reactions by consumers and firms. His research has been supported by grants from the Department of Energy, National Science Foundation, Environmental Protection Agency, and others and has been published in all of the leading marketing journals as well as in journals in other fields, such as Nature, PNAS, AEJ: Economic Policy, and RAND Journal of Economics. Professor Bollinger received his BA and BE in engineering at Dartmouth College and his MA in economics and PhD in marketing at Stanford University.
Jessica Fong (“Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating”) is an assistant professor at the University of Michigan Ross School of Business. She completed her PhD at the Stanford Graduate School of Business. Her research focuses on matching markets, digital platform design, and economics of information.
Pedro M. Gardete (“Multiattribute Search: Empirical Evidence and Information Design”) is a professor of marketing at Nova School of Business and Economics and received his PhD in management from the University of California, Berkeley. He specializes in marketing strategies in contexts of high uncertainty. His research relies on economic modeling to understand and improve the performance of organizations and the welfare of individuals, and it addresses the effects of information provision strategies and the role of wealth in responses to promotional activities.
Kenneth Gillingham (“Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption”) is a professor of economics at Yale University and the Senior Associate Dean of Academic Affairs at the Yale School of the Environment. He is also a research associate at the National Bureau of Economic Research and previously was a senior economist at the White House Council of Economic Advisers and a Fulbright Fellow in New Zealand and held positions at Resources for the Future, the California Air Resources Board, and Pacific Northwest National Laboratory. He is an environmental and energy economist with a focus on the adoption of new energy technologies, energy efficiency, transportation energy use, and climate policy design. He received his PhD from Stanford University.
Ali Umut Guler (“Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry”) is an assistant professor of marketing at Koç University. He holds a BA in management engineering from Istanbul Technical University, and MBA from the University of California, San Diego, and a PhD in marketing from London Business School. His research focuses on quantitative marketing, with a specialization on topics in empirical industrial organization, competition, retailing, and pricing.
Megan Hunter (“Multiattribute Search: Empirical Evidence and Information Design”) is an assistant professor of marketing at Boston College’s Carroll School of Management. Megan received her PhD in quantitative marketing from Stanford Graduate School of Business in 2020. Prior to her doctoral studies, she was a research analyst at the Federal Reserve Bank of New York. Megan’s work focuses on the economics of information, spanning topics such as credit scores, recycling, and consumer reviews.
Lalit Jain (“Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models”) is an assistant professor of marketing at the Foster School of Business. His research is focused on the theory and implementation of machine learning algorithms for large-scale data collection, with an emphasis on sequential decision making with human feedback. His work has been applied to a variety of applications, including online experimentation, optimizing crowdfunding and microlending platforms, cognitive psychology, and crowdsourcing the weekly New Yorker cartoon caption contest.
Baojun Jiang (“Peer-to-Peer Markets with Bilateral Ratings”) is a professor of marketing at Olin Business School at Washington University in St. Louis. He received a Ph.D. in information systems from Carnegie Mellon University. He serves as a senior editor at Production and Operations Management, a deputy editor at Service Science, and an associate editor at Decision Sciences. He is also on the editorial review board of Marketing Science and Journal of Marketing Research.
T. Tony Ke (“Peer-to-Peer Markets with Bilateral Ratings”) is an associate professor of marketing and outstanding fellow of business administration at CUHK Business School. He received a PhD in operations research, an MA in statistics and an MA in economics from UC Berkeley, and a BS in physics and a BS in statistics from Peking University. He is an associate editor of Quantitative Marketing and Economics and on the editorial board of Marketing Science and Journal of Marketing Research.
Stefan Lamp (“Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption”) is a postdoctoral research fellow at the Toulouse School of Economics, where he mainly works on environmental and energy economics. His research evaluates the impact of climate change policies on individuals and firms, the adoption of new energy technologies, and the implications of the ongoing energy transition for electricity markets. He obtained his PhD from the European University Institute in Florence, Italy.
H. Alice Li (“Using Text Analysis in Parallel Mediation Analysis”) is an associate professor at the Fisher College of Business at Ohio State University. She joined Fisher in 2017 after serving on the faculty at Indiana University from 2014 to 2017 and obtaining her PhD from the University of Maryland. Professor Li has received numerous accolades for her work, including the MSI Young Scholar and being a finalist for the Paul Green Award, and her research has been featured in several prestigious journals.
Zhaoqi Li (“Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models”) is a final-year PhD candidate in the Department of Statistics at the University of Washington. His research centers on designing methods for sequential decision-making problems that are both provably optimal and practically effective. His bandit works focus on policy learning and best-arm identification, and he has designed instance-optimal and computationally efficient algorithms. He has studied nonparametric inference and applied bandit methods to online decision-making problems.
Song Lin (“Media Formats of Advertising”) is an associate professor of marketing at the Hong Kong University of Science and Technology. He is interested in advertising, pricing, platform, new product, AI/ML, consumer search and learning. He was a finalist for the 2015 John Little Award for the best paper in Marketing Science and Management Science, and won the 2020 Weitz-Winer-O’Dell Award for long-term contributions in Journal of Marketing Research. He is also the awardee of the 2021 Marketing Science Institute Young Scholar.
Erfan Loghmani (“Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models”) is a PhD student in quantitative marketing at the University of Washington Foster School of Business. His research interests lie in understanding the effects of interventions and marketing activities with applications in online platforms and the healthcare domain. Leveraging advanced methodologies from econometrics and computer science, Erfan aims to provide policymakers and platform designers with actionable insights and tools to implement impactful and efficient interventions.
Fei Long (“Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels”) is an assistant professor of marketing at Kenan-Flagler Business School at University of North Carolina-Chapel Hill. Her recent research focuses on e-commerce platforms and digital advertising. In addition, she is also interested in topics in agency theory and salesforce compensation. She has published in Marketing Science and Journal of Marketing Research. Her educational background includes a PhD in business and an MS in operations research from Columbia University.
Blake Mason (“Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models”) is an Applied Scientist at Amazon. He works on Amazon’s Weblab team developing techniques for large-scale A/B testing and adaptive experimentation. Before that, he was a postdoctoral scholar at Rice University and a student at the University of Wisconsin studying electrical engineering with a focus on machine learning, adaptive experimentation, and crowdsourcing. His work has applications in psychology, chemistry, and public health.
Kanishka Misra (“Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry”) is a professor of marketing at the UCSD Rady School of Management. His research in the areas of business economics and public policy focuses on how policy relates to marketing questions. Misra earned a BA from the University of Cambridge in 2000 and a PhD from Northwestern University in 2010.
Ilya Morozov (“Where Does Advertising Content Lead You? We Created a Bookstore to Find Out”) is an assistant professor of marketing at the Kellogg School of Management at Northwestern University. He holds a PhD in quantitative marketing from the Stanford Graduate School of Business and an MSc in economics and finance from the Center for Monetary and Financial Studies (CEMFI) in Madrid. His research uses observational and experimental data to study topics such as consumer search and choice in online retail, advertising effectiveness, and influencer marketing.
Vishal Singh (“Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry”) is a professor of marketing at New York University Stern School of Business. His research focuses on data-driven business strategies, with an emphasis on retail competition, competitive pricing, database marketing, customer management, and empirical industrial organization. His recent studies utilize large databases for insights into psychology and public health policy. Singh received his PhD in marketing from Northwestern University’s Kellogg School of Management.
Monic Sun (“Peer-to-Peer Markets with Bilateral Ratings”) is an associate professor of marketing at Boston University. She holds a BA from Peking University and a PhD from Boston University, both in economics. She currently serves as an associate editor of Management Science, and is on the editorial review board of Marketing Science. Her research has been discussed on popular media outlets such as the BBC, Forbes and NPR.
Tsvetan Tsvetanov (“Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption”) is the De-Min and Chin-Sha Wu Associate Professor of Economics at the University of Kansas. Before joining the University of Kansas, he was a postdoctoral associate at Yale University. He received his PhD in agricultural and resource economics from the University of Connecticut. He specializes in environmental and energy economics, with a particular focus on topics related to renewable energy adoption, energy efficiency investments, resource conservation, and climate change impacts.
Anna Tuchman (“Where Does Advertising Content Lead You? We Created a Bookstore to Find Out”) is an associate professor of marketing at the Kellogg School of Management at Northwestern University. She holds a PhD in quantitative marketing from the Stanford Graduate School of Business and a BA from the University of Pennsylvania. Her research addresses economic questions related to advertising, pricing, and public policy.
Hema Yoganarasimhan (“Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models”) is a professor of marketing at the Foster School of Business at the University of Washington. Her research combines large-scale marketing data, economic theory, and econometric and machine learning tools to help firms optimize and automate their marketing decisions. Hema’s research has won prestigious awards, including the MSI Alden G. Clayton Doctoral Dissertation Proposal Award, the Frank M. Bass Outstanding Dissertation Award, and the John D. C. Little Best Paper Award.
Judy (Zijing) Zhang (“Using Text Analysis in Parallel Mediation Analysis”) is a doctoral candidate in marketing at the Fisher College of Business at Ohio State University. She received her master’s at the University of Maryland (in information systems) and Worcester Polytechnic Institute (in marketing) and a BS in international business at the Shanghai University of Finance and Economics. Her research focuses on creating empirical models to analyze consumer decision making and to identify the underlying drivers of consumer choices, as well as advancing methodologies in the field.
