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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels

Pages:925–952

Published Online:March 29, 2024

https://doi.org/10.1287/mksc.2022.0262

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Using Text Analysis in Parallel Mediation Analysis

Pages:953–970

Published Online:April 2, 2024

https://doi.org/10.1287/mksc.2023.0045

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Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating

Pages:971–985

Published Online:March 21, 2024

https://doi.org/10.1287/mksc.2023.0142

Preview Abstract
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out

Pages:986–1001

Published Online:April 26, 2024

https://doi.org/10.1287/mksc.2023.0138

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Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models

Pages:1002–1030

Published Online:May 30, 2024

https://doi.org/10.1287/mksc.2023.0322

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Media Formats of Advertising

Pages:1031–1051

Published Online:March 7, 2024

https://doi.org/10.1287/mksc.2022.0356

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Multiattribute Search: Empirical Evidence and Information Design

Pages:1052–1080

Published Online:April 30, 2024

https://doi.org/10.1287/mksc.2022.0177

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Peer-to-Peer Markets with Bilateral Ratings

Pages:1081–1101

Published Online:March 1, 2024

https://doi.org/10.1287/mksc.2022.0158

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Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry

Pages:1102–1131

Published Online:April 1, 2024

https://doi.org/10.1287/mksc.2022.0383

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Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption

Pages:1132–1148

Published Online:January 17, 2024

https://doi.org/10.1287/mksc.2022.0243

Preview Abstract

Focus on Authors

Free Access
Focus on Authors

Pages:1149–1152

Published Online:September 20, 2024

https://doi.org/10.1287/mksc.2024.focusonaus.v43.5

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:September 20, 2024

https://doi.org/10.1287/mksc.2024.eb.v43n5

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