Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels

References

• Abhishek V, Jerath K, Zhang ZJ (2016) Agency selling or reselling? Channel structures in electronic retailing. Management Sci. 62(8):2259–2280.Link, Google Scholar
• Ailawadi KL, Harlam B (2004) An empirical analysis of the determinants of retail margins: The role of store-brand share. J. Marketing 68(1):147–165.Crossref, Google Scholar
• Ailawadi KL, Pauwels K, Steenkamp JBEM (2008) Private-label use and store loyalty. J. Marketing 72(6):19–30.Crossref, Google Scholar
• Amaldoss W, He C (2013) Pricing prototypical products. Marketing Sci. 32(5):733–752.Link, Google Scholar
• Amaldoss W, Shin W (2015) Multitier store brands and channel profits. J. Marketing Res. 52(6):754–767.Crossref, Google Scholar
• Anderson S, Bedre-Defolie Ö (2022) Hybrid platform model. Preprint, submitted July 23, https://dx.doi.org/10.2139/ssrn.3867851.Google Scholar
• Armstrong M, Zhou J (2011) Paying for prominence. Econom. J. (London) 121(556):F368–F395.Google Scholar
• Armstrong M, Vickers J, Zhou J (2009) Prominence and consumer search. RAND J. Econom. 40(2):209–233.Crossref, Google Scholar
• Astorne-Figari C, López JJ, Yankelevich A (2019) Advertising for consideration. J. Econom. Behav. Organ. 157:653–669.Crossref, Google Scholar
• Athey S, Ellison G (2011) Position auctions with consumer search. Quart. J. Econom. 126(3):1213–1270.Crossref, Google Scholar
• Bodoni S, Jerrold C, Bloomberg A (2021) Amazon hit with a massive new antitrust fine-this time $1.2 billion for steering vendors to use its shipping service. Fortune (December 9), https://fortune.com/2021/12/09/amazon-antitrust-fine-italy-billion-steering-vendors-shipping-service.Google Scholar
• Bronnenberg BJ, Vanhonacker WR (1996) Limited choice sets, local price response, and implied measures of price competition. J. Marketing Res. 33(2):163–173.Crossref, Google Scholar
• Burke RR, Krull TK (1988) Competitive interference and consumer memory for advertising. J. Consumer Res. 15(1):55–68.Crossref, Google Scholar
• Chen Y, Riordan MH (2007) Price and variety in the spokes model. Econom. J. (London) 117(522):897–921.Google Scholar
• Choi H, Mela CF (2019) Monetizing online marketplaces. Marketing Sci. 38(6):913–1084.Google Scholar
• Chu W (1992) Demand signalling and screening in channels of distribution. Marketing Sci. 11(4):327–347.Link, Google Scholar
• Cornière A, Taylor G (2014) Integration and search engine bias. RAND J. Econom. 45(3):576–597.Crossref, Google Scholar
• Creswell J (2018) How Amazon steers shoppers to its own products. New York Times (June 23), https://www.nytimes.com/2018/06/23/business/amazon-the-brand-buster.html.Google Scholar
• Dai W, Kim H, Luca M (2023) Frontiers: Which firms gain from digital advertising? evidence from a field experiment. Marketing Sci. 42(3):429–439.Link, Google Scholar
• Danaher PJ, Bonfrer A, Dhar S (2008) The effect of competitive advertising interference on sales for packaged goods. J. Marketing Res. 45(2):211–225.Crossref, Google Scholar
• De Corniere A, Taylor G (2019) A model of biased intermediation. RAND J. Econom. 50(4):854–882.Crossref, Google Scholar
• Desai PS (2000) Multiple messages to retain retailers: Signaling new product demand. Marketing Sci. 19(4):381–389.Link, Google Scholar
• Dudley R (2020) Amazon’s new competitive advantage: Putting its own products first. PROPUBLICA (June 6), https://www.propublica.org/article/amazons-new-competitive-advantage-putting-its-own-products-first.Google Scholar
• Dukes A, Liu L (2016) Online shopping intermediaries: The strategic design of search environments. Management Sci. 62(4):1064–1077.Link, Google Scholar
• Dupret GE, Piwowarski B (2008) A user browsing model to predict search engine click data from past observations. Proc. 31st Annual Internat. ACM SIGIR Conf. on Res. and Development in Inform. Retrieval (Association for Computing Machinery, New York), 331–338.Google Scholar
• Edelman B, Ostrovsky M, Schwarz M (2007) Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords. Amer. Econom. Rev. 97(1):242–259.Crossref, Google Scholar
• Eliaz K, Spiegler R (2011) Consideration sets and competitive marketing. Rev. Econom. Stud. 78(1):235–262.Crossref, Google Scholar
• Etro F (2021) Product selection in online marketplaces. J. Econom. Management Strategy. 30(3):614–637.Crossref, Google Scholar
• Etro F (2023) Platform competition with free entry of sellers. Internat. J. Indust. Organ. 89:102903.Google Scholar
• Goeree MS (2008) Limited information and advertising in the us personal computer industry. Econometrica 76(5):1017–1074.Crossref, Google Scholar
• Granka LA, Joachims T, Gay G (2004) Eye-tracking analysis of user behavior in www search. Proc. 27th Annual Internat. ACM SIGIR Conf. on Res. and Development in Inform. Retrieval (ACM, New York), 478–479.Google Scholar
• Gu Z, Liu Y (2013) Consumer fit search, retailer shelf layout, and channel interaction. Marketing Sci. 32(4):652–668.Link, Google Scholar
• Gutierrez G (2021) The welfare consequences of regulating Amazon, Preprint, submitted November 16, https://dx.doi.org/10.2139/ssrn.3965566.Google Scholar
• Hagiu A (2009) Two-sided platforms: Product variety and pricing structures. J. Econom. Management Strategy 18(4):1011–1043.Crossref, Google Scholar
• Hagiu A, Jullien B (2011) Why do intermediaries divert search? RAND J. Econom. 42(2):337–362.Crossref, Google Scholar
• Hagiu A, Teh TH, Wright J (2022) Should platforms be allowed to sell on their own marketplaces? RAND J. Econom. 53(2):297–327.Google Scholar
• Hauser JR, Wernerfelt B (1990) An evaluation cost model of consideration sets. J. Consumer Res. 16(4):393–408.Crossref, Google Scholar
• Hoch SJ, Banerji S (1993) When do private labels succeed? MIT Sloan Management Rev. 34(4):57.Google Scholar
• Iain M, Jessica M (2020) Amazon’s private labels don’t threaten competition. Accessed January 23, 2024, https://cei.org/blog/amazons-private-labels-dont-threaten-competition/.Google Scholar
• Jeffries A, Yin L (2021) Amazon puts its own “brands” first. Accessed January 23, 2024, https://themarkup.org/amazons-advantage/2021/10/14/amazon-puts-its-own-brands-first-above-better-rated-products.Google Scholar
• Jerath K, Ma L, Park Y-H, Srinivasan K (2011) A “position paradox” in sponsored search auctions. Marketing Sci. 30(4):612–627.Link, Google Scholar
• Jiang B, Jerath K, Srinivasan K (2011) Firm strategies in the ‘mid tail’ of platform-based retailing. Marketing Sci. 30(5):757–775.Link, Google Scholar
• Kalra A, Stecklow S (2021) Amazon copied products and rigged search results to promote its own brands, documents show. Accessed January 23, 2024, https://www.reuters.com/investigates/special-report/amazon-india-rigging/.Google Scholar
• Kaziukenas J (2020) Amazon giving up advertising revenue to promote its brands. Accessed January 23, 2024, https://www.marketplacepulse.com/articles/amazon-giving-up-advertising-revenue-to-promote-its-brands.Google Scholar
• Ke T, Lin S, Lu MY (2022) Information design of online platforms. Preprint, submitted June 29, https://dx.doi.org/10.2139/ssrn.4149349.Google Scholar
• Khan LM (2016) Amazon’s antitrust paradox. Yale Law J. 126:710.Google Scholar
• Kim SY, Staelin R (1999) Manufacturer allowances and retailer pass-through rates in a competitive environment. Marketing Sci. 18(1):59–76.Link, Google Scholar
• Kuksov D, Pazgal A (2007) Research note-the effects of costs and competition on slotting allowances. Marketing Sci. 26(2):259–267.Link, Google Scholar
• Kumar N, Steenkamp JBEM (2007) Private Label Strategy: How to Meet the Store Brand Challenge (Harvard Business Review Press, Cambridge, MA).Google Scholar
• Lal R (1990) Manufacturer trade deals and retail price promotions. J. Marketing Res. 27(4):428–444.Crossref, Google Scholar
• Lam TH (2021) Platform search design and market power. Technical report, Northwestern University, Evanston, IL.Google Scholar
• Lariviere MA, Padmanabhan V (1997) Slotting allowances and new product introductions. Marketing Sci. 16(2):112–128.Link, Google Scholar
• Lee KH, Musolff L (2021) Entry into two-sided markets shaped by platform-guided search. Technical report, Princeton University, Princeton, NJ.Google Scholar
• Long F, Liu Y (2023) Platform manipulation in online retail marketplace with sponsored advertising. Marketing Sci., ePub ahead of print May 11, https://doi.org/10.1287/mksc.2023.1446.Google Scholar
• Long F, Jerath K, Sarvary M (2022) Designing an online retail marketplace: Leveraging information from sponsored advertising. Marketing Sci. 41(1):115–138.Link, Google Scholar
• Lovett ML, Staelin R (2016) The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment. Marketing Sci. 35(1):142–157.Link, Google Scholar
• Mattioli D, Tracy R (2021) House bills seek to break up amazon and other big tech companies. Wall Street Journal (June 11), https://www.wsj.com/articles/amazon-other-tech-giants-could-be-forced-to-shed-assets-under-house-bill-11623423248.Google Scholar
• McCabe D (2021) Lawmakers question whether amazon executives, including jeff bezos, misled congress. New York Times (October 18), https://www.nytimes.com/2021/10/18/technology/lawmakers-amazon-house-brand-products-inquiry.html.Google Scholar
• Medium (2020) The stealthy rise of amazon’s private label empire, by the numbers. (August 6), https://marker.medium.com/the-stealthy-rise-of-amazons-private-label-empire-by-the-numbers-39875e079ed.Google Scholar
• Mills DE (1995) Why retailers sell private labels. J. Econom. Management Strategy 4(3):509–528.Crossref, Google Scholar
• Morrison S (2021) Amazon’s strategy to squeeze marketplace sellers and maximize its own profits is evolving. Recode (December 1), https://www.vox.com/recode/22810795/amazon-marketplace-prime-report.Google Scholar
• Narasimhan C, Wilcox RT (1998) Private labels and the channel relationship: A cross-category analysis. J. Bus. 71(4):573–600.Crossref, Google Scholar
• Narayanan S, Kalyanam K (2015) Position effects in search advertising and their moderators: A regression discontinuity approach. Marketing Sci. 34(3):388–407.Link, Google Scholar
• Nedungadi P (1990) Recall and consumer consideration sets: Influencing choice without altering brand evaluations. J. Consumer Res. 17(3):263–276.Crossref, Google Scholar
• Pauwels K, Srinivasan S (2004) Who benefits from store brand entry? Marketing Sci. 23(3):364–390.Link, Google Scholar
• Rafieian O, Yoganarasimhan H (2021) Targeting and privacy in mobile advertising. Marketing Sci. 40(2):193–218.Link, Google Scholar
• Raju JS, Sethuraman R, Dhar SK (1995) The introduction and performance of store brands. Management Sci. 41(6):957–978.Link, Google Scholar
• Roberts JH, Lattin JM (1991) Development and testing of a model of consideration set composition. J. Marketing Res. 28(4):429–440.Crossref, Google Scholar
• Sahni NS, Nair HS (2020) Does advertising serve as a signal? Evidence from a field experiment in mobile search. Rev. Econom. Stud. 87(3):1529–1564.Crossref, Google Scholar
• Shaffer G (1991) Slotting allowances and resale price maintenance: A comparison of facilitating practices. RAND J. Econom. 22(1):120–135.Crossref, Google Scholar
• Shocker AD, Ben-Akiva M, Boccara B, Nedungadi P (1991) Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions. Marketing Lett. 2:181–197.Crossref, Google Scholar
• Shugan SM (1980) The cost of thinking. J. Consumer Res. 7(2):99–111.Crossref, Google Scholar
• Simonov A, Hill S (2020) Competitive advertising on brand search: Traffic stealing and click quality. Preprint, submitted September 9, https://dx.doi.org/10.2139/ssrn.3204394.Google Scholar
• Soberman DA, Parker PM (2006) The economics of quality-equivalent store brands. Internat. J. Res. Marketing 23(2):125–139.Crossref, Google Scholar
• Sudhir K, Rao VR (2006) Do slotting allowances enhance efficiency or hinder competition? J. Marketing Res. 43(2):137–155.Crossref, Google Scholar
• Teh T-H, Wright J (2022) Intermediation and steering: Competition in prices and commissions. Amer. Econom. J. Microeconom. 14(2):281–321.Crossref, Google Scholar
• Terui N, Ban M, Allenby GM (2011) The effect of media advertising on brand consideration and choice. Marketing Sci. 30(1):74–91.Link, Google Scholar
• Ursu RM (2018) The power of rankings: Quantifying the effect of rankings on online consumer search and purchase decisions. Marketing Sci. 37(4):530–552.Link, Google Scholar
• Van Nierop E, Bronnenberg B, Paap R, Wedel M, Franses PH (2010) Retrieving unobserved consideration sets from household panel data. J. Marketing Res. 47(1):63–74.Crossref, Google Scholar
• Wang R, Zhu Y, John G (2022) Prominent retailer and intrabrand competition. J. Marketing Res. 59(3):517–533.Google Scholar
• Waters M (2021) Amazon briefing: Private-label products are winning search results. Accessed January 23, 2024, https://www.modernretail.co/platforms/amazon-briefing-private-label-products-are-winning-search-results/.Google Scholar
• Yang S, Ghose A (2010) Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence? Marketing Sci. 29(4):602–623.Link, Google Scholar
• Zaerr Z (2020) New exclusive search placements for amazon private label products. Accessed January 23, 2024, https://www.pacvue.com/blog/new-exclusive-search-placements-for-amazon-private-label-products.Google Scholar
• Zennyo Y (2022) Platform encroachment and own-content bias. J. Indust. Econom. 70(3):684–710.Google Scholar
• Zhong Z (2023) Platform search design: The roles of precision and price. Marketing Sci. 42(2):293–313.Google Scholar
• Zou T, Zhou B (2023) Self-preferencing and search neutrality in online retail platforms. Preprint, submitted April 2, https://dx.doi.org/10.2139/ssrn.3987361.Google Scholar