Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels
Published Online:29 Mar 2024https://doi.org/10.1287/mksc.2022.0262
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Volume 43, Issue 5
September-October 2024
Pages 925-1151, ii
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- Received:July 12, 2022
- Accepted:January 16, 2024
- Published Online:March 29, 2024
Copyright © 2024, INFORMS
Cite as
Fei Long, Wilfred Amaldoss (2024) Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels. Marketing Science 43(5):925-952.
https://doi.org/10.1287/mksc.2022.0262
Keywords
The authors thank seminar participants at London Business School, University of Florida, University of Minnesota, Yale University, Marketing Science Conference, Summer Institute in Competitive Strategy conference, Annual Bass FORMS Conference, POMS conference, the Senior Editor, AE and reviewers of Marketing Science for their helpful comments.
