Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption
Published Online:17 Jan 2024https://doi.org/10.1287/mksc.2022.0243
References
- (2015) No margin, no mission? A field experiment on incentives for public service delivery. J. Public Econom. 120:1–17.Crossref, Google Scholar
- (2021) Decay radius of climate decision for solar panels in the city of Fresno, USA. Sci. Rep. 11:8571.Crossref, Google Scholar
- (2014) Social learning and communication. Yale University Working Paper, Yale University, New Haven, CT.Google Scholar
- (2011) What drives immediate and ongoing word of mouth. J. Marketing Res. 48(5):869–880.Crossref, Google Scholar
- (2012) Peer effects in the diffusion of solar photovoltaic panels. Marketing Sci. 31(6):900–912.Link, Google Scholar
- (2020a) Peer effects in water conservation: Evidence from consumer migration. Amer. Econom. J. Econom. Policy 12(3):107–133.Crossref, Google Scholar
- (2020b) Field experimental evidence shows that self-interest attracts more sunlight. Proc. Natl. Acad. Sci. USA 117(34):20503–20510.Crossref, Google Scholar
- (2022) Visibility and peer influence in durable good adoption. Marketing Sci. 41(3):453–476.Link, Google Scholar
- (2012) Daily deals: Prediction, social diffusion, and reputational ramification. Proc. Fifth ACM Internat. Conf. Web Search Data Mining (Association for Computing Machinery, New York).Google Scholar
- (2008) Bootstrap-based improvements for inference with clustered errors. Rev. Econom. Statist. 90(3):414–427.Crossref, Google Scholar
- (2010) Learning about a new technology: Pineapple in Ghana. Amer. Econom. Rev. 100(1):35–69.Crossref, Google Scholar
- (1999) The effect of time pressure on consumer choice deferral. J. Consumer Res. 25(4):369–384.Crossref, Google Scholar
- (2012) Vulnerability to low price signals: An experimental study of effectiveness of genuine and false signals. J. Retailing 88(1):156–167.Crossref, Google Scholar
- (1994) Dynamic optimal control models in advertising: Recent developments. Management Sci. 40(2):195–226.Link, Google Scholar
- (2017) Diffusion of new products with recovering consumers. SIAM J. Appl. Math. 77:1230–1247.Crossref, Google Scholar
- (2020) Under the Influence: Putting Peer Pressure to Work (Princeton University Press, Princeton, NJ).Google Scholar
- (2015) Social effects in the in-flight marketplace: Characterization and managerial implications. J. Marketing Res. 52(3):360–374.Crossref, Google Scholar
- Geostellar (2013) The addressable solar market in Connecticut. Report for CEFIA, Geostellar, Martinsburg, WV.Google Scholar
- (2017) Solarize your community: An evidence-based guide for accelerating the adoption of residential solar. http://cbey.yale.edu/sites/default/files/Solarize%20Your%20Community%20Rev1%20Dig.pdf.Google Scholar
- (2021) Social learning and solar photovoltaic adoption. Management Sci. 67(11):7091–7112.Link, Google Scholar
- (2009) Firm-created word-of-mouth communication: Evidence from a field test. Marketing Sci. 28(4):721–739.Link, Google Scholar
- (2014) Spatial patterns of solar photovoltaic system adoption: The influence of neighbors and the built environment. J. Econom. Geography 15(4): 815–839.Crossref, Google Scholar
- (2008) Modeling social interactions: Identification, empirical methods and policy implications. Marketing Lett. 19:287–304.Crossref, Google Scholar
- (2017) Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach (Guilford Publications, New York).Google Scholar
- (1997) Framing the deal: The role of restrictions in accentuating deal value. J. Consumer Res. 24(1):68–79.Crossref, Google Scholar
- (2018) Credibility-enhancing displays promote the provision of a non-normative public good. Nature 563(7730):245–248.Crossref, Google Scholar
- (2013) Neighborhood social capital and social learning for experience attributes of products. Marketing Sci. 32(6):960–976.Link, Google Scholar
- (2016) The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment. Marketing Sci. 35(1):142–157.Link, Google Scholar
- (2013) On brands and word of mouth. J. Marketing Res. 50:427–444.Crossref, Google Scholar
- (1983) Trial/awareness advertising decisions: A control problem with phase diagrams with non-stationary boundaries. J. Econom. Dynam. Control 6:333–350.Crossref, Google Scholar
- (2010) Asymmetric social interactions in physician prescription behavior: The role of opinion leaders. J. Marketing Res. 47(5):883–895.Crossref, Google Scholar
- (1962) Optimal advertising policy under dynamic conditions. Economica 29(114):129–142.Crossref, Google Scholar
- (1972) Prepurchase information seeking for new cars and major household appliances. J. Marketing Res. 9(3):249–257.Crossref, Google Scholar
- (1983) A model of consumer information search behavior for new automobiles. J. Consumer Res. 9(4):366–380.Crossref, Google Scholar
- (2014) Dynamic effects of social influence and direct marketing on the adoption of high-technology products. J. Marketing 78(2):52–68.Crossref, Google Scholar
- (1995) Diffusion of Innovations (The Free Press, New York).Google Scholar
- (1992) The influence of anticipating regret and responsibility on purchase decisions. J. Consumer Res. 19(1):105–118.Crossref, Google Scholar
- (2006) Social learning and health plan choice. RAND J. Econom. 37(4):929–945.Crossref, Google Scholar
- (2004) Price-matching guarantees as signals of low store prices: Survey and experimental evidence. J. Retailing 80(2):117–128.Crossref, Google Scholar
- (2016) Using contingent markdown with reservation to deter strategic consumer behavior, New York University Working Paper, New York University, New York.Google Scholar
- (2003) The effects of time constraints on consumers’ judgments of prices and products. J. Consumer Res. 30(1):92–104.Crossref, Google Scholar
- (2009) Effects of word-of-mouth vs. traditional marketing: Findings from an internet social networking site. J. Marketing 73(5):90–102.Crossref, Google Scholar
- (2018) As good as the networks they keep? Improving farmers’ social networks via randomized information exchange in rural Uganda. Econom. Development Cultural Change 66(4):755–792.Crossref, Google Scholar
- (2023) Reducing emissions across the consumption cycle and an agenda for future research on consumers and climate change: Introduction to the special issue on climate change. J. Association Consumer Res. 8(3):237–242.Crossref, Google Scholar
- (2018) Learning from online social ties. Marketing Sci. 37(3):425–444.Link, Google Scholar

