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Research Articles
Frontiers: Can Large Language Models Capture Human Preferences?
Pages:709–722
Published Online:April 25, 2024
Open Access
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment
Pages:723–733
Published Online:June 4, 2024
Advertising and Content Creation on Digital Content Platforms
Pages:734–750
Published Online:December 6, 2023
Open Access
Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality?
Pages:778–796
Published Online:December 8, 2023
Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation
Pages:797–816
Published Online:March 11, 2024
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace
Pages:817–839
Published Online:March 19, 2024
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective
Pages:840–862
Published Online:January 16, 2024
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
Pages:863–884
Published Online:March 6, 2024
Creation, Consumption, and Control of Sensitive Content
Pages:885–902
Published Online:November 30, 2023
Commentary on “Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors”
Pages:918–920
Published Online:April 22, 2024
