Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality?

Published Online:https://doi.org/10.1287/mksc.2021.0227

References

  • Anderson ET, Simester DI (1998) The role of sale signs. Marketing Sci. 17(2):139–155.LinkGoogle Scholar
  • Anderson ET, Simester DI (2001) Are sale signs less effective when more products have them? Marketing Sci. 20(2):121–142.LinkGoogle Scholar
  • Bagwell K, Ramey G (1991) Oligopoly limit pricing. RAND J. Econom. 22(2):155–172.CrossrefGoogle Scholar
  • Bagwell K, Riordan MH (1991) High and declining prices signal product quality. Amer. Econom. Rev. 81(1):224–239.Google Scholar
  • Battaglini M (2002) Multiple referrals and multidimensional cheap talk. Econometrica 70(4):1379–1401.CrossrefGoogle Scholar
  • Daughety AF, Reinganum JF (2007) Competition and confidentiality: Signaling quality in a duopoly when there is universal private information. Games Econom. Behav. 58(1):94–120.CrossrefGoogle Scholar
  • Daughety AF, Reinganum JF (2008) Imperfect competition and quality signalling. RAND J. Econom. 39(1):163–183.CrossrefGoogle Scholar
  • Desai PS (2000) Multiple messages to retain retailers: Signaling new product demand. Marketing Sci. 19(4):381–389.LinkGoogle Scholar
  • Erdem T, Swait J, Louviere J (2002) The impact of brand credibility on consumer price sensitivity. Int. J. Res. Marketing 19(1):1–19.CrossrefGoogle Scholar
  • Hertzendorf MN, Overgaard PB (2001) Price competition and advertising signals: Signaling by competing senders. J. Econom. Management Strategy 10(4):621–662.CrossrefGoogle Scholar
  • Janssen MC, Roy S (2010) Signaling quality through prices in an oligopoly. Games Econom. Behav. 68(1):192–207.CrossrefGoogle Scholar
  • Jiang B, Jerath K, Srinivasan K (2011) Firm strategies in the “mid tail” of platform-based retailing. Marketing Sci. 30(5):757–775.LinkGoogle Scholar
  • Jianqing C, Ming F, Mingzhi L (2016) Advertising versus brokerage model for online trading platforms. MIS Quarterly 40(3):575–596.Google Scholar
  • Kalra A, Li S (2008) Signaling quality through specialization. Marketing Sci. 27(2):168–184.LinkGoogle Scholar
  • Kalra A, Rajiv S, Srinivasan K (1998) Response to competitive entry: A rationale for delayed defensive reaction. Marketing Sci. 17(4):380–405.LinkGoogle Scholar
  • Kihlstrom RE, Riordan MH (1984) Advertising as a signal. J. Political Econom. 92(3):427–450.CrossrefGoogle Scholar
  • Kremer M, Debo L (2015) Inferring quality from wait time. Management Sci. 62(10):3023–3038.LinkGoogle Scholar
  • Kuksov D, Lin Y (2016) Signaling low margin through assortment. Management Sci. 63(4):1166–1183.LinkGoogle Scholar
  • Mantin B, Krishnan H, Dhar T (2014) The strategic role of third-party marketplaces in retailing. Production Oper. Management 23(11):1937–1949.CrossrefGoogle Scholar
  • Miklós-Thal J, Zhang J (2013) (De)marketing to manage consumer quality inferences. J. Marketing Res. 50(1):55–69.CrossrefGoogle Scholar
  • Milgrom P, Roberts J (1986) Price and advertising signals of product quality. J. Political Econom. 94(4):796–821.CrossrefGoogle Scholar
  • Moorthy S (2012) Can brand extension signal product quality? Marketing Sci. 31(5):756–770.LinkGoogle Scholar
  • Narasimhan C (1988) Competitive promotional strategies. J. Bus. 61(4):427–449.CrossrefGoogle Scholar
  • Nelson P (1974) Advertising as information. J. Political Econom. 82(4):729–754.CrossrefGoogle Scholar
  • Raju JS, Srinivasan V, Lal R (1990) The effects of brand loyalty on competitive price promotional strategies. Management Sci. 36(3):276–304.Google Scholar
  • Ramey G (1996) D1 signaling equilibria with multiple signals and a continuum of types. J. Econom. Theory 69(2):508–531.CrossrefGoogle Scholar
  • Rao R, Turut O (2019) New product preannouncement: Phantom products and the Osborne effect. Management Sci. 65(8):3776–3799.LinkGoogle Scholar
  • Rao RC (1991) Pricing and promotions in asymmetric duopolies. Marketing Sci. 10(2):131–144.Google Scholar
  • Ryan JK, Sun D, Zhao X (2012) Competition and coordination in online marketplaces. Production Oper. Management 21(6):997–1014.CrossrefGoogle Scholar
  • Shin J (2005) The role of selling costs in signaling price image. J. Marketing Res. 42(3):302–312.CrossrefGoogle Scholar
  • Stock A, Balachander S (2005) The making of a “hot product”: A signaling explanation of marketers’ scarcity strategy. Management Sci. 51(8):1181–1192.LinkGoogle Scholar
  • Subramanian U, Rao RC (2016) Leveraging experienced consumers to attract new consumers: An equilibrium analysis of displaying deal sales by daily deal websites. Management Sci. 62(12):3555–3575.LinkGoogle Scholar
  • Vida P, Honryo T (2021) Strategic stability of equilibria in multi-sender signaling games. Games Econom. Behav. 127:102–112.CrossrefGoogle Scholar
  • Vida P, Honryo T, Azacis H (2022) Strong forward induction in monotonic multi-sender signaling games. THEMA Working Paper No. 2022-08, CY Cergy Paris Université, Cergy, France.Google Scholar
  • Yehezkel Y (2008) Signaling quality in an oligopoly when some consumers are informed. J. Econom. Management Strategy 17(4):937–972.CrossrefGoogle Scholar
  • Yu M, Kapuscinski R, Ahn H-S (2015) Advance selling: Effects of interdependent consumer valuations and seller’s capacity. Management Sci. 61(9):2100–2117.LinkGoogle Scholar
  • Zhu F, Liu Q (2018) Competing with complementors: An empirical look at Amazon.com. Strategic Management J. 39(10):2618–2642.CrossrefGoogle Scholar
  • Ziady H (2021) Amazon and Google are being investigated for failing to remove fake product reviews. CNN Business (June 25), https://edition.cnn.com/2021/06/25/tech/amazon-google-fake-reviews/index.html.Google Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.