The authors thank participants at the University of Chicago celebratory symposium of Prof. Vithala Rao, and Yesim Orhun, the discussant. The authors also thank the participants of the FORMS conference at UT Dallas and Michael Braun, the discussant and the participants at the 21st Summer Institute in Competitive Strategy (SICS) at UC Berkeley. The authors thank participants in seminars at University of Sheffield, UCL, University of Toronto, Washington University at St. Louis, and Yale University.