When Food Gets Political: How Does News Drive Green Food Offerings?

References

• Adaval R, Wyer RS Jr (2022) Political ideology and consumption: Perspectives and effects. J. Assoc. Consumer Res. 7(3):247–254.Crossref, Google Scholar
• Altay S, Nielsen RK, Fletcher R (2024) News can help! The impact of news media and digital platforms on awareness of and belief in misinformation. Internat. J. Press Politics 29(2):459–484.Crossref, Google Scholar
• Ameri M, Honka E, Xie Y (2019) Word of mouth, observed adoptions, and anime-watching decisions: The role of the personal vs. the community network. Marketing Sci. 38(4):567–583.Link, Google Scholar
• Angst CM, Agarwal R, Sambamurthy V, Kelley K (2010) Social contagion and information technology diffusion: The adoption of electronic medical records in U.S. hospitals. Management Sci. 56(8):1219–1241.Link, Google Scholar
• Axworthy N (2019) Hardee’s to offer Beyond Meat at breakfast, lunch, and dinner. VegNews (October 10), https://vegnews.com/hardees-to-offer-beyond-meat-at-breakfast-lunch-and-dinner.Google Scholar
• Barron K, Kung E, Proserpio D (2021) The effect of home-sharing on house prices and rents: Evidence from Airbnb. Marketing Sci. 40(1):23–47.Link, Google Scholar
• Bartik TJ (1991) Who Benefits from State and Local Economic Development Policies? (W. E. Upjohn Institute for Employment Research, Kalamazoo, MI).Crossref, Google Scholar
• Bass FM (1969) A new product growth for model consumer durables. Management Sci. 15(5):215–227.Link, Google Scholar
• Baum-Snow N, Ferreira F (2015) Causal inference in urban and regional economics. Henderson JV, Nijkamp P, Mills ES, Cheshire PC, Thisse JF, eds. Handbook of Regional and Urban Economics, vol. 5 (North-Holland, Amsterdam), 3–68.Google Scholar
• Beaudry P, Green DA, Sand B (2012) Does industrial composition matter for wages? A test of search and bargaining theory. Econometrica 80(3):1063–1104.Crossref, Google Scholar
• Berger J, Heath C (2007) Where consumers diverge from others: Identity signaling and product domains. J. Consumer Res. 34(2):121–134.Crossref, Google Scholar
• Berger J, Humphreys A, Ludwig S, Moe WW, Netzer O, Schweidel DA (2020) Uniting the tribes: Using text for marketing insight. J. Marketing 84(1):1–25.Crossref, Google Scholar
• Berman N, Berthou A, Héricourt J (2015) Export dynamics and sales at home. J. Internat. Econom. 96(2):298–310.Crossref, Google Scholar
• Beyond Meat, Inc. (2017) TGI Fridays looks to beef up menu options with the plant-based Beyond Burger. Beyond Meat (September 19), https://investors.beyondmeat.com/news-releases/news-release-details/tgi-fridays-looks-beef-menu-options-plant-based-beyond-burgerr.Google Scholar
• Björkegren D (2019) The adoption of network goods: Evidence from the spread of mobile phones in Rwanda. Rev. Econom. Stud. 86(3):1033–1060.Crossref, Google Scholar
• Bollinger B, Gillingham K (2012) Peer effects in the diffusion of solar photovoltaic panels. Marketing Sci. 31(6):900–912.Link, Google Scholar
• Borusyak K, Hull P, Jaravel X (2022) Quasi-experimental shift-share research designs. Rev. Econom. Stud. 89(1):181–213.Crossref, Google Scholar
• Boustan L, Ferreira F, Winkler H, Zolt EM (2013) The effect of rising income inequality on taxation and public expenditures: Evidence from US municipalities and school districts, 1970–2000. Rev. Econom. Statist. 95(4):1291–1302.Crossref, Google Scholar
• Boxell L, Conway J (2022) Journalist ideology and the production of news: Evidence from movers. Preprint, submitted December 20, https://doi.org/10.2139/ssrn.4295587.Google Scholar
• Bronnenberg BJ, Mela CF (2004) Market roll-out and retailer adoption for new brands. Marketing Sci. 23(4):500–518.Link, Google Scholar
• Bronnenberg BJ, Bùi T, Deleersnyder B, Haerkens L, Knox G, van Lin A, Pachali MJ, Paley A, Smith R, Stäbler S (2025) Closing the knowledge gap: Understanding and reducing the environmental impact of food choices. J. Marketing, ePub ahead of print May 30, https://doi.org/10.1177/00222429251348436.Google Scholar
• Bruce NI, Zhang Foutz N, Kolsarici C (2012) Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products. J. Marketing Res. 49(4):469–486.Crossref, Google Scholar
• Card D (2001) Immigrant inflows, native outflows, and the local labor market impacts of higher immigration. J. Labor Econom. 19(1):22–64.Crossref, Google Scholar
• Chaiken S (1980) Heuristic versus systematic information processing and the use of source versus message cues in persuasion. J. Personality Soc. Psych. 39(5):752–764.Crossref, Google Scholar
• Chen J, Roth J (2024) Logs with zeros? Some problems and solutions. Quart. J. Econom. 139(2):891–936.Crossref, Google Scholar
• Chen X, Van Der Lans R, Phan TQ (2017) Uncovering the importance of relationship characteristics in social networks: Implications for seeding strategies. J. Marketing Res. 54(2):187–201.Crossref, Google Scholar
• Chen Y, Ghosh M, Liu Y, Zhao L (2019) Media coverage of climate change and sustainable product consumption: Evidence from the hybrid vehicle market. J. Marketing Res. 56(6):995–1011.Crossref, Google Scholar
• Ching AT, Clark R, Horstmann I, Lim H (2016) The effects of publicity on demand: The case of anti-cholesterol drugs. Marketing Sci. 35(1):158–181.Link, Google Scholar
• Christian P, Barrett CB (2017) Revisiting the effect of food aid on conflict: A methodological caution. World Bank Policy Research Working Paper No. 8171, World Bank, Washington, DC.Google Scholar
• Claudy MC, Parkinson M, Aquino K (2024) Why should innovators care about morality? Political ideology, moral foundations, and the acceptance of technological innovations. Tech. Forecasting Soc. Change 203:123384.Crossref, Google Scholar
• Conlon CT, Mortimer JH (2021) Efficiency and foreclosure effects of vertical rebates: Empirical evidence. J. Political Econom. 129(12):3357–3404.Crossref, Google Scholar
• Correia S, Guimarães P, Zylkin T (2020) Fast Poisson estimation with high-dimensional fixed effects. Stata J. 20(1):95–115.Google Scholar
• CrowdTangle (2020) CrowdTangle. Facebook, Menlo Park, CA.Google Scholar
• Decker R, Haltiwanger J, Jarmin R, Miranda J (2014) The role of entrepreneurship in U.S. job creation and economic dynamism. J. Econom. Perspect. 28(3):3–24.Crossref, Google Scholar
• Desai PS (2000) Multiple messages to retain retailers: Signaling new product demand. Marketing Sci. 19(4):381–389.Link, Google Scholar
• Diamond R (2016) The determinants and welfare implications of us workers’ diverging location choices by skill: 1980–2000. Amer. Econom. Rev. 106(3):479–524.Crossref, Google Scholar
• Du RY, Kamakura WA (2011) Measuring contagion in the diffusion of consumer packaged goods. J. Marketing Res. 48(1):28–47.Crossref, Google Scholar
• Dube O, Vargas JF (2013) Commodity price shocks and civil conflict: Evidence from Colombia. Rev. Econom. Stud. 80(4):1384–1421.Crossref, Google Scholar
• Egger R, Yu J (2022) A topic modeling comparison between LDA, NMF, Top2Vec, and BERTopic to demystify Twitter posts. Frontiers Sociol. 7:886498.Crossref, Google Scholar
• Elberse A, Anand B (2007) The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market. Inform. Econom. Policy 19(3–4):319–343.Crossref, Google Scholar
• Fafchamps M, Söderbom M, van den Boogart M (2022) Adoption with social learning and network externalities. Oxford Bull. Econom. Statist. 84(6):1259–1282.Crossref, Google Scholar
• Fainmesser IP, Lauga DO, Ofek E (2020) Ratings, reviews, and the marketing of new products. Management Sci. 67(11):7023–7045.Link, Google Scholar
• Ferri B (2022) Novel shift-share instruments and their applications. Working paper, Boston College, Chestnut Hill, MA.Google Scholar
• Fincham K (2023) Business as usual: How journalism’s professional logics continue to shape news organization policies around social media audiences. Journalism Practice 17(7):1482–1499.Crossref, Google Scholar
• Forbes SJ, Kosová R (2023) Does competition benefit complements? Evidence from airlines and hotels. Management Sci. 69(8):4733–4752.Link, Google Scholar
• Gajanan M (2018) White Castle now selling ’bleeding’ Impossible Burgers. Time (April 12), https://time.com/5237631/white-castle-impossible-burger/.Google Scholar
• Gelper S, Peres R, Eliashberg J (2018) Talk bursts: The role of spikes in prerelease word-of-mouth dynamics. J. Marketing Res. 55(6):801–817.Crossref, Google Scholar
• Gentzkow M, Shapiro JM (2006) Media bias and reputation. J. Political Econom. 114(2):280–316.Crossref, Google Scholar
• Gentzkow M, Shapiro JM, Sinkinson M (2011) The effect of newspaper entry and exit on electoral politics. Amer. Econom. Rev. 101(7):2980–3018.Crossref, Google Scholar
• Goldsmith-Pinkham P, Sorkin I, Swift H (2020) Bartik instruments: What, when, why, and how. Amer. Econom. Rev. 110(8):2586–2624.Crossref, Google Scholar
• Grashof JF (1970) Supermarket chain product mix decision criteria: A simulation experiment. J. Marketing Res. 7(2):235–242.Crossref, Google Scholar
• Guidetti M, Carraro L, Cavazza N (2022) Dining with liberals and conservatives: The social underpinnings of food neophobia. PLoS One 17(1):e0262676.Crossref, Google Scholar
• Guo T, Xu B, Zhao A (2026) A principled IV approach to causal inference with unstructured data. Working paper, Duke University, Durham, NC.Google Scholar
• Guzman J, Li A (2023) Measuring founding strategy. Management Sci. 69(1):101–118.Link, Google Scholar
• Hanna R, Oliva P (2015) The effect of pollution on labor supply: Evidence from a natural experiment in Mexico City. J. Public Econom. 122:68–79.Crossref, Google Scholar
• Harris Teeter Deals (2019) Beyond Burgers only $2.99 at Harris Teeter! The Harris Teeter Deals (June 26), https://theharristeeterdeals.com/harris-teeter-deals/beyond-burgers-2-99-harris-teeter/.Google Scholar
• Heeler RM, Kearney MJ, Mehaffey BJ (1973) Modeling supermarket product selection. J. Marketing Res. 10(1):34–37.Crossref, Google Scholar
• Hennig-Thurau T, Wiertz C, Feldhaus F (2015) Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies. J. Acad. Marketing Sci. 43(3):375–394.Crossref, Google Scholar
• Hollenbeck B, Giroldo RZ (2022) Winning big: Scale and success in retail entrepreneurship. Marketing Sci. 41(2):271–293.Link, Google Scholar
• Hollenbeck B, Hristakeva S, Uetake K (2024) Retailer price competition and assortment differentiation: Evidence from entry lotteries. Preprint, submitted July 17, https://doi.org/10.2139/ssrn.4857371.Google Scholar
• Hovland CI, Weiss W (1951) The influence of source credibility on communication effectiveness. Public Opinion Quart. 15(4):635–650.Crossref, Google Scholar
• Hristakeva S (2022) Vertical contracts with endogenous product selection: An empirical analysis of vendor allowance contracts. J. Political Econom. 130(12):3202–3252.Crossref, Google Scholar
• Huang N, Burtch G, Hong Y, Pavlou PA (2020) Unemployment and worker participation in the gig economy: Evidence from an online labor market. Inform. Systems Res. 31(2):431–448.Link, Google Scholar
• Ivanova D, Barrett J, Wiedenhofer D, Macura B, Callaghan M, Creutzig F (2020) Quantifying the potential for climate change mitigation of consumption options. Environ. Res. Lett. 15(9):093001.Crossref, Google Scholar
• Jagarlamudi J, Daumé H III, Udupa R (2012) Incorporating lexical priors into topic models. EACL’12: Proc. 13th Conf. Eur. Chapter Assoc. Comput. Linguistics (Association for Computational Linguistics, East Stroudsburg, PA), 204–213.Google Scholar
• Jakesch M, Koren M, Evtushenko A, Naaman M (2019) The role of source and expressive responding in political news evaluation. Comput. Journalism Sympos. (Cornell University, Ithaca, NY), 1–5.Google Scholar
• Jaravel X (2019) The unequal gains from product innovations: Evidence from the us retail sector. Quart. J. Econom. 134(2):715–783.Crossref, Google Scholar
• Kannan VD, Veazie PJ (2018) Political orientation, political environment, and health behaviors in the United States. Prev. Med. 114:95–101.Crossref, Google Scholar
• Kaufman P, Jayachandran S, Rose RL (2006) The role of relational embeddedness in retail buyers’ selection of new products. J. Marketing Res. 43(4):580–587.Crossref, Google Scholar
• Kim J-H, Newberry P, Wagman L, Wolff R (2022) Local network effects in the adoption of a digital platform. J. Indust. Econom. 70(3):493–524.Crossref, Google Scholar
• Krishnan TV, Jain DC (2006) Optimal dynamic advertising policy for new products. Management Sci. 52(12):1957–1969.Link, Google Scholar
• Lariviere MA, Padmanabhan V (1997) Slotting allowances and new product introductions. Marketing Sci. 16(2):112–128.Link, Google Scholar
• Lembregts C, Cadario R (2024) Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors. Internat. J. Res. Marketing 41(3):513–528.Crossref, Google Scholar
• Libai B, Muller E, Peres R (2013) Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion. J. Marketing Res. 50(2):161–176.Crossref, Google Scholar
• Liu Y (2006) Word of mouth for movies: Its dynamics and impact on box office revenue. J. Marketing 70(3):74–89.Crossref, Google Scholar
• Lovett MJ, Staelin R (2016) The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment. Marketing Sci. 35(1):142–157.Link, Google Scholar
• Lu MY, Shin J (2018) A model of two-sided costly communication for building new product category demand. Marketing Sci. 37(3):382–402.Link, Google Scholar
• Luan YJ, Sudhir K (2010) Forecasting marketing-mix responsiveness for new products. J. Marketing Res. 47(3):444–457.Crossref, Google Scholar
• Lucas A (2019) Subway partners with Beyond Meat as part of its comeback bid. CNBC (August 7), https://www.cnbc.com/2019/08/07/subway-partners-with-beyond-meat-as-part-of-its-comeback-bid.html.Google Scholar
• Luna N (2019) Carl’s Jr. launches plant-based burger in 1,100 restaurants. Nation’s Restaurant News (January 2), https://www.nrn.com/quick-service/carl-s-jr-launches-plant-based-burger-1100-restaurants.Google Scholar
• Luo B (2024) Manufacturer–Retailer relationships and the distribution of new products. Marketing Sci. 43(1):114–137.Link, Google Scholar
• Mack EA, Miller SR, Chang C-H, Van Fossen JA, Cotten SR, Savolainen PT, Mann J (2021) The politics of new driving technologies: Political ideology and autonomous vehicle adoption. Telematics Inform. 61:101604.Crossref, Google Scholar
• Manchanda P, Xie Y, Youn N (2008) The role of targeted communication and contagion in product adoption. Marketing Sci. 27(6):961–976.Link, Google Scholar
• Marques FPJ, Mont’Alverne C (2021) What are newspaper editorials interested in? Understanding the idea of criteria of editorial-worthiness. Journalism 22(7):1812–1830.Crossref, Google Scholar
• Martin B (2018) Del Taco is teaming with Beyond Meat for a vegetarian fast food option that doesn’t suck. Los Angeles Magazine (September), https://www.lamag.com/digestblog/del-taco-vegetarian/.Google Scholar
• Michael RB, Breaux BO (2021) The relationship between political affiliation and beliefs about sources of “fake news”. Cognitive Res. Principles Implications 6:1–15.Crossref, Google Scholar
• Miller G, Mushfiq Mobarak A (2015) Learning about new technologies through social networks: Experimental evidence on nontraditional stoves in Bangladesh. Marketing Sci. 34(4):480–499.Link, Google Scholar
• Moe WW, Trusov M, Smith RH (2011) The value of social dynamics in online product ratings forums. J. Marketing Res. 48(3):444–456.Crossref, Google Scholar
• Montgomery DB (1975) New product distribution: An analysis of supermarket buyer decisions. J. Marketing Res. 12(3):255–264.Crossref, Google Scholar
• Nair HS (2019) Diffusion and pricing over the product life cycle. Dube JP, Rossi PE, eds. Handbook of the Economics of Marketing, vol. 1 (North-Holland, Amsterdam), 359–439.Google Scholar
• Narayanan S, Manchanda P (2009) Heterogeneous learning and the targeting of marketing communication for new products. Marketing Sci. 28(3):424–441.Link, Google Scholar
• Narayanan S, Manchanda P, Chintagunta PK (2005) Temporal differences in the role of marketing communication in new product categories. J. Marketing Res. 42(3):278–290.Crossref, Google Scholar
• Netzer O, Lemaire A, Herzenstein M (2019) When words sweat: Identifying signals for loan default in the text of loan applications. J. Marketing Res. 56(6):960–980.Crossref, Google Scholar
• Netzer O, Feldman R, Goldenberg J, Fresko M (2012) Mine your own business: Market-structure surveillance through text mining. Marketing Sci. 31(3):521–543.Link, Google Scholar
• Nguyen D, Shi L (2006) Competitive advertising strategies and market-size dynamics: A research note on theory and evidence. Management Sci. 52(6):965–973.Link, Google Scholar
• Nickerson RS (1998) Confirmation bias: A ubiquitous phenomenon in many guises. Rev. General Psych. 2(2):175–220.Crossref, Google Scholar
• Peri G, Shih K, Sparber C (2015) STEM workers, H-1B visas, and productivity in US cities. J. Labor Econom. 33(S1):S225–S255.Crossref, Google Scholar
• Petersen MB, Skov M, Serritzlew S, Ramsøy T (2013) Motivated reasoning and political parties: Evidence for increased processing in the face of party cues. Political Behav. 35(4):831–854.Crossref, Google Scholar
• Pimentel PS, Marques FPJ, Santos DHF (2022) The structure, production routines, and political functions of editorials in contemporary journalism. Atlantic J. Comm. 30(4):365–378.Crossref, Google Scholar
• Rainey C (2016) Beyond Meat debuts a fresh, fake burger. Grub Street (May), https://www.grubstreet.com/2016/05/beyond-meat-debuts-fresh-fake-burger.html.Google Scholar
• Rao AR, Mahi H (2003) The price of launching a new product: Empirical evidence on factors affecting the relative magnitude of slotting allowances. Marketing Sci. 22(2):246–268.Link, Google Scholar
• Rao VR, McLaughlin EW (1989) Modeling the decision to add new products by channel intermediaries. J. Marketing 53(1):80–88.Crossref, Google Scholar
• Rohlfs JH (2001) Bandwagon Effects in High-Technology Industries (MIT Press, Cambridge, MA).Crossref, Google Scholar
• Rotemberg J (1983) Instrument variable estimation of misspecified models. Sloan School of Management Working Paper No. 1508-83, MIT Press, Cambridge, MA.Google Scholar
• Ryan SP, Tucker C (2012) Heterogeneity and the dynamics of technology adoption. Quant. Marketing Econom. 10(1):63–109.Crossref, Google Scholar
• Ryoo JH, Wang X, Lu S (2021) Do spoilers really spoil? Using topic modeling to measure the effect of spoiler reviews on box office revenue. J. Marketing 85(2):70–88.Crossref, Google Scholar
• Schena SC (2019) Vegan fans: Yard House adds plant-based burger to menu. Patch (July 8), https://patch.com/california/murrieta/vegan-fans-yard-house-adds-plant-based-burger-menu.Google Scholar
• Seiler S, Yao S, Wang W (2017) Does online word of mouth increase demand? (And how?) Evidence from a natural experiment. Marketing Sci. 36(6):838–861.Link, Google Scholar
• Shapiro BT, Hitsch GJ, Tuchman AE (2021) TV advertising effectiveness and profitability: Generalizable results from 288 brands. Econometrica 89(4):1855–1879.Crossref, Google Scholar
• Shriver SK (2015) Network effects in alternative fuel adoption: Empirical analysis of the market for ethanol. Marketing Sci. 34(1):78–97.Link, Google Scholar
• Silva JS, Tenreyro S (2006) The log of gravity. Rev. Econom. Statist. 88(4):641–658.Crossref, Google Scholar
• Simonov A, Rao J (2022) Demand for online news under government control: Evidence from Russia. J. Political Econom. 130(2):259–309.Crossref, Google Scholar
• Simonov A, Sacher S, Dubé J-P, Biswas S (2022) Frontiers: The persuasive effect of Fox News: Noncompliance with social distancing during the COVID-19 pandemic. Marketing Sci. 41(2):230–242.Link, Google Scholar
• Sridhar K, Bezawada R, Trivedi M (2012) Investigating the drivers of consumer cross-category learning for new products using multiple data sets. Marketing Sci. 31(4):668–688.Link, Google Scholar
• Starostinetskaya A (2018) Impossible Burger now at Applebee’s and Cheesecake Factory. VegNews (July 13), https://vegnews.com/impossible-burger-now-at-applebees-and-cheesecake-factory.Google Scholar
• Stonbely S (2023) What makes for robust local news provision? Structural correlates of local news coverage for an entire US state, and mapping local news using a new method. Journalism Media 4(2):485–505.Crossref, Google Scholar
• Stremersch S, Tellis GJ, Hans Franses P, Binken JLG (2007) Indirect network effects in new product growth. J. Marketing 71(3):52–74.Crossref, Google Scholar
• Sudhir K, Rao VR (2006) Do slotting allowances enhance efficiency or hinder competition? J. Marketing Res. 43(2):137–155.Crossref, Google Scholar
• Tirunillai S, Tellis GJ (2014) Mining marketing meaning from online chatter: Strategic brand analysis of big data using latent Dirichlet allocation. J. Marketing Res. 51(4):463–479.Crossref, Google Scholar
• Toubia O, Goldenberg J, Garcia R (2014) Improving penetration forecasts using social interactions data. Management Sci. 60(12):3049–3066.Link, Google Scholar
• Toubia O, Iyengar G, Bunnell R, Lemaire A (2019) Extracting features of entertainment products: A guided latent Dirichlet allocation approach informed by the psychology of media consumption. J. Marketing Res. 56(1):18–36.Crossref, Google Scholar
• Trusov M, Bucklin RE, Pauwels K (2009) Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site. J. Marketing 73(5):90–102.Crossref, Google Scholar
• Tucker C (2008) Identifying formal and informal influence in technology adoption with network externalities. Management Sci. 54(12):2024–2038.Link, Google Scholar
• Van Den Bulte C, Iyengar R (2011) Tricked by truncation: Spurious duration dependence and social contagion in hazard models. Marketing Sci. 30(2):233–248.Link, Google Scholar
• Van Den Bulte C, Joshi YV (2007) New product diffusion with influential and imitators. Marketing Sci. 26(3):400–421.Link, Google Scholar
• Van Den Bulte C, Stremersch S (2004) Social contagion and income heterogeneity in new product diffusion: A meta-analytic test. Marketing Sci. 23(4):530–544.Link, Google Scholar
• White JC, Troy LC, Gerlich RN (2000) The role of slotting fees and introductory allowances in retail buyers’ new-product acceptance decisions. J. Acad. Marketing Sci. 28(2):291–298.Crossref, Google Scholar
• Wooldridge JM (2015) Control function methods in applied econometrics. J. Human Resources 50(2):420–445.Crossref, Google Scholar
• Xiong G, Bharadwaj S (2014) Prerelease buzz evolution patterns and new product performance. Marketing Sci. 33(3):401–421.Link, Google Scholar
• Yang B, Ching AT (2014) Dynamics of consumer adoption of financial innovation: The case of ATM cards. Management Sci. 60(4):903–922.Link, Google Scholar