When More Alternatives Lead to Less Choice
Published Online:3 Nov 2009https://doi.org/10.1287/mksc.1090.0535
References
- Pricing, product diversity, and search costs: A Bertrand-Chamberlin-Diamond model. RAND J. Econom. (1999) 30(4):719–735Crossref, Google Scholar
- Willpower and personal rules. J. Political Econom. (2004) 112(4):848–886Crossref, Google Scholar
- Pricing psychology: A field experiment in the consumer credit market. (2005) . Working paper, University of Chicago, ChicagoGoogle Scholar
- Reducing assortment: An attribute-based approach. J. Marketing (2001) 65(3):50–63Crossref, Google Scholar
- Product assortment and individual decision processes. J. Personality Soc. Psych. (2003) 85(1):151–162Crossref, Google Scholar
- , Wise D. For better or for worse: Default effects and 401(k) savings behavior. Perspectives in the Economics of Aging (2004) (University of Chicago Press, Chicago) 81–126Crossref, Google Scholar
- Quality segmentation in spatial markets: When does cannibalization affect product line design? Marketing Sci. (2001) 20(3):265–283Link, Google Scholar
- The effect of forced choice on choice. J. Marketing Res. (2003) 40(2):146–160Crossref, Google Scholar
- A model of price adjustment. J. Econom. Theory (1971) 3(2):156–168Crossref, Google Scholar
- Great expectations?! Assortment size, expectations, and satisfaction. J. Marketing Res. (2010) 47(2):312–322Crossref, Google Scholar
- A dual-self model of impulse control. (2005) . Working paper, Harvard University, Cambridge, MAGoogle Scholar
- Overchoice and assortment type: When and why variety backfires. Marketing Sci. (2005) 24(3):382–395Link, Google Scholar
- Temptation and self-control. Econometrica (2001) 69(6):1403–1436Crossref, Google Scholar
- The benefits of downstream information acquisition. Marketing Sci. (2009) 28(3):457–471Link, Google Scholar
- An evaluation cost model of consideration sets. J. Consumer Res. (1990) 16(4):393–408Crossref, Google Scholar
- The variety of an assortment. Marketing Sci. (1999) 18(4):527–546Link, Google Scholar
- Regret theory and the tyranny of choice. Econom. Record (2007) 83(261):191–203Crossref, Google Scholar
- , Mitchell O. S., Utkus S. P. How much choice is too much? Contributions to 401(k) retirement plans. Pension Design and Structure: New Lessons from Behavioral Finance (2004) (Oxford University Press, Oxford, UK) 83–96Crossref, Google Scholar
- When choice is demotivating: Can one desire too much of a good thing? J. Personality Soc. Psych. (2000) 79(6):995–1006Crossref, Google Scholar
- Information load and decision quality: Some contested issues. J. Marketing Res. (1977) 14(4):569–573Crossref, Google Scholar
- Brand choice behavior as a function of information load. J. Marketing Res. (1974) 11(1):63–69Crossref, Google Scholar
- Contextual inference in markets: On the informational content of product lines. Amer. Econom. Rev. (2008) 98(5):2127–2149Crossref, Google Scholar
- Strategic Brand Management: Building, Measuring and Managing Brand Equity (1998) (Prentice Hall, Upper Saddle River, NJ) Google Scholar
- Effects of quality and quantity of information on decision effectiveness. J. Consumer Res. (1987) 14(2):200–213Crossref, Google Scholar
- Do firms' product lines include too many varieties? RAND J. Econom. (1997) 28(3):472–488Crossref, Google Scholar
- Buyer search costs and endogenous product design. Marketing Sci. (2004) 23(4):490–499Link, Google Scholar
- Some implications of a more general form of regret theory. J. Econom. Theory (1987) 41(2):270–287Crossref, Google Scholar
- Market segmentation, self-selection, and product line design. Marketing Sci. (1984) 3(4):288–307Link, Google Scholar
- The power of suggestion: Inertia in 401(k) participation and savings behavior. Quart. J. Econom. (2001) 116(4):1149–1187Crossref, Google Scholar
- The magical number seven, plus or minus two: Some limits of our capacity for processing information. Psych. Rev. (1956) 63:81–97Crossref, Google Scholar
- Less choice is better, sometimes. J. Agricultural Food Indust. Organ. (2006) 4(1). Article 3Google Scholar
- Choosing to have less choice. (2005) . Working paper, Northwestern University, Evanston, ILGoogle Scholar
- Anticipating regret: Why fewer options may be better. Econometrica (2008) 76(2):263–305Crossref, Google Scholar
- Make it simple. BusinessWeek (1996) September 9):96–104Google Scholar
- Information rules: A Strategic Guide to the Network Economy (1999) (Harvard Business School Press, Boston) Google Scholar
- The cost of thinking. J. Consumer Res. (1980) 7(2):99–111Crossref, Google Scholar
- Product assortment in a triopoly. Management Sci. (1989) 35(3):104–320Link, Google Scholar
- A behavioral model of rational choice. Quart. J. Econom. (1955) 69(1):99–118Crossref, Google Scholar
- The economics of information. J. Political Econom. (1961) 69:213–225Crossref, Google Scholar
- Save More Tomorrow™: Using behavioral economics to increase employee saving. J. Political Econom. (2004) 112(1, Part 2):S164–S187Crossref, Google Scholar
- Information overload in a network of targeted communication. RAND J. Econom. (2004) 35(3):542–560Crossref, Google Scholar
- Communication strategies and product line design. Marketing Sci. (2004) 23(3):304–316Link, Google Scholar
- Product variety and endogenous pricing with evaluation costs. Management Sci. (2009) 55(8):1338–1346Link, Google Scholar
- Letter to the editor. New York Times (2004) January 26):A22Google Scholar
- The sound of silence: Observational learning in the U.S. kidney market. Marketing Sci. (2010) 29(2):315–335Link, Google Scholar

