Advertising Effectiveness, Digital Video Recorders, and Product Market Competition
Published Online:2 Dec 2009https://doi.org/10.1287/mksc.1090.0544
References
- Market provision of broadcasting: A welfare analysis. Rev. Econom. Stud. (2005) 72(4):947–972Crossref, Google Scholar
- Competition in two sided markets. RAND J. Econom. (2006) 37(3):668–691Crossref, Google Scholar
- The mind of the DVR user: Media and advertising. Forrester Research (2004) September 8Google Scholar
- Breaking through fast-forwarding: Brand information and visual attention. J. Marketing (2008) 72(6):31–48Crossref, Google Scholar
- A theory of combative advertising. Marketing Sci. (2009) 28(1):1–19Link, Google Scholar
- Discrimination vs. avoidance: “Zipping” of television commercials. J. Advertising (1992) 21(2):1–7Crossref, Google Scholar
- It's about time. Mediaweek (2007) April 30):9Google Scholar
- Negotiations and exclusivity contracts for advertising. Marketing Sci. (2003) 22(2):222–245Link, Google Scholar
- The provision of information as marketing strategy. Oxford Econom. Papers (1986) 38(November Supplement):166–183Crossref, Google Scholar
- Customized advertising via a common media distributor. Marketing Sci. (2005) 24(2):241–253Link, Google Scholar
- Informative advertising with differentiated products. Rev. Econom. Stud. (1984) 51(1):63–81Crossref, Google Scholar
- Stability in competition. Econom. J. (1929) 39(153):41–57Google Scholar
- How T.V. advertising works: A meta-analysis of 389 real world split cable T.V. advertising experiments. J. Marketing Res. (1995) 32(2):125–139Crossref, Google Scholar
- The death of advertising. J. Advertising (1994) 23(4):71–77Crossref, Google Scholar
- Advertising in a distribution channel. Marketing Sci. (2004) 23(4):619–628Link, Google Scholar
- Additional learning and implications on the role of informative advertising. Management Sci. (2004) 50(12):1744–1750Link, Google Scholar
- Networks compare apples to oranges when talking. Advertising Age (2007) October 22):26Google Scholar
- Zipped commercials: Are they effective? J. Advertising (1989) 18(4):23–32Crossref, Google Scholar
- Does TV advertising really affect sales? The role of measures, models, and data aggregation. J. Advertising (1995) 24(3):1–20Crossref, Google Scholar
- The Theory of Industrial Organization (1988) (MIT Press, Cambridge, MA) Google Scholar
- A two-sided, empirical model of television advertising and viewing markets. Marketing Sci. (2008a) 27(3):356–378Link, Google Scholar
- How the digital video recorder changes traditional television advertising. J. Advertising (2008b) 37(1):143–149Crossref, Google Scholar
- Click fraud. Marketing Sci. (2009) 28(2):293–308Link, Google Scholar
- Changing TV landscape. Multichannel News (2009) January 4Google Scholar

