Request Username
Can't sign in? Forgot your username?
Enter your email address below and we will send you your username
Research Article
Demand Estimation with Social Interactions and the Implications for Targeted Marketing
Pages:585–601
Published Online:April 8, 2010
Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
Pages:602–623
Published Online:April 8, 2010
Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions
Pages:624–638
Published Online:December 2, 2009
Advertising Effectiveness, Digital Video Recorders, and Product Market Competition
Pages:639–649
Published Online:December 2, 2009
A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?
Pages:671–689
Published Online:February 16, 2010
The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service
Pages:690–700
Published Online:February 16, 2010
Complementarities and the Demand for Home Broadband Internet Services
Pages:701–720
Published Online:February 16, 2010
Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions
Pages:721–737
Published Online:March 10, 2010
An Empirical Investigation of Private Label Supply by National Label Producers
Pages:738–755
Published Online:April 8, 2010
The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation
Pages:756–769
Published Online:March 10, 2010
