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Research Article
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
Pages:783–804
Published Online:May 27, 2010
Growing Two-Sided Networks by Advertising the User Base: A Field Experiment
Pages:805–814
Published Online:March 10, 2010
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Pages:815–827
Published Online:March 10, 2010
Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation
Pages:828–845
Published Online:April 8, 2010
Equilibrium Returns Policies in the Presence of Supplier Competition
Pages:846–857
Published Online:March 10, 2010
An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets
Pages:858–879
Published Online:April 8, 2010
Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation
Pages:880–894
Published Online:April 8, 2010
Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance
Pages:895–908
Published Online:July 29, 2010
Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability
Pages:909–924
Published Online:May 27, 2010
The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
Pages:944–957
Published Online:May 27, 2010
