Research Article

Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

Pages:783–804

Published Online:May 27, 2010

https://doi.org/10.1287/mksc.1100.0567

Growing Two-Sided Networks by Advertising the User Base: A Field Experiment

Pages:805–814

Published Online:March 10, 2010

https://doi.org/10.1287/mksc.1100.0560

Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

Pages:815–827

Published Online:March 10, 2010

https://doi.org/10.1287/mksc.1090.0557

Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation

Pages:828–845

Published Online:April 8, 2010

https://doi.org/10.1287/mksc.1100.0562

Equilibrium Returns Policies in the Presence of Supplier Competition

Pages:846–857

Published Online:March 10, 2010

https://doi.org/10.1287/mksc.1100.0563

An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets

Pages:858–879

Published Online:April 8, 2010

https://doi.org/10.1287/mksc.1100.0564

Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation

Pages:880–894

Published Online:April 8, 2010

https://doi.org/10.1287/mksc.1100.0565

Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance

Pages:895–908

Published Online:July 29, 2010

https://doi.org/10.1287/mksc.1100.0584

Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability

Pages:909–924

Published Online:May 27, 2010

https://doi.org/10.1287/mksc.1100.0570

Pricing, Frills, and Customer Ratings

Pages:925–943

Published Online:May 27, 2010

https://doi.org/10.1287/mksc.1100.0571

The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Pages:944–957

Published Online:May 27, 2010

https://doi.org/10.1287/mksc.1100.0572

Focus on Authors

Free Access
Focus on Authors

Pages:958–961

Published Online:September 1, 2010

https://doi.org/10.1287/mksc.1100.0598

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