Growing Two-Sided Networks by Advertising the User Base: A Field Experiment
Published Online:10 Mar 2010https://doi.org/10.1287/mksc.1100.0560
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Volume 29, Issue 5
September-October 2010
Pages 783-961
Article Information
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- Received:November 19, 2007
- Accepted:January 12, 2010
- Published Online:March 10, 2010
Copyright © 2010, INFORMS
Cite as
Catherine Tucker, Juanjuan Zhang, (2010) Growing Two-Sided Networks by Advertising the User Base: A Field Experiment. Marketing Science 29(5):805-814.
https://doi.org/10.1287/mksc.1100.0560
Keywords
