The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Pradeep K. Chintagunta
Pradeep K. Chintagunta
[email protected]
Booth School of Business, University of Chicago, Chicago, Illinois 60637
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,
Shyam Gopinath
Shyam Gopinath
[email protected]
Kellogg School of Management, Northwestern University, Evanston, Illinois 60208
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,
Sriram Venkataraman
Sriram Venkataraman
[email protected]
Goizueta Business School, Emory University, Atlanta, Georgia 30322
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Pradeep K. Chintagunta

Pradeep K. Chintagunta

[email protected]

Booth School of Business, University of Chicago, Chicago, Illinois 60637

Search for more papers by this author

,

Shyam Gopinath

[email protected]

Kellogg School of Management, Northwestern University, Evanston, Illinois 60208

Search for more papers by this author

,

Sriram Venkataraman

Sriram Venkataraman

[email protected]

Goizueta Business School, Emory University, Atlanta, Georgia 30322

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Published Online:27 May 2010https://doi.org/10.1287/mksc.1100.0572

Supplemental Material

mksc.1100.0572-sm-onlineappendix_feb12_10.pdf (32 KB)

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cover image Marketing Science

Volume 29, Issue 5

September-October 2010

Pages 783-961

Article Information

Supplemental Material

Metrics

Information

Received:February 20, 2009
Accepted:February 22, 2010
Published Online:May 27, 2010

Copyright © 2010, INFORMS

Cite as

Pradeep K. Chintagunta, Shyam Gopinath, Sriram Venkataraman, (2010) The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. Marketing Science 29(5):944-957.

https://doi.org/10.1287/mksc.1100.0572

Keywords