Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation
Published Online:8 Apr 2010https://doi.org/10.1287/mksc.1100.0562
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Volume 29, Issue 5
September-October 2010
Pages 783-961
Article Information
Supplemental Material
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- Received:April 06, 2009
- Accepted:January 09, 2010
- Published Online:April 08, 2010
Copyright © 2010, INFORMS
Cite as
Michael A. Wiles, Shailendra P. Jain, Saurabh Mishra, Charles Lindsey, (2010) Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation. Marketing Science 29(5):828-845.
https://doi.org/10.1287/mksc.1100.0562
Keywords
