Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions
Published Online:2 Dec 2009https://doi.org/10.1287/mksc.1090.0540
Supplemental Material
mksc.1090.0540-sm-online_technical_appendix_rev3.pdf (202 KB)
- Cited by
- Transportation Research Part E: Logistics and Transportation Review, Vol. 208
- 29 January 2026 | IISE Transactions
- International Journal of Hospitality Management, Vol. 132
- Journal of Retailing and Consumer Services, Vol. 88
- 10 December 2025 | South African Journal of Agricultural Extension (SAJAE), Vol. 53, No. 6
- 15 October 2025 | International Journal of Production Research, Vol. 27
- 4 November 2024 | Naval Research Logistics (NRL), Vol. 72, No. 3
- 2 December 2024 | Frontiers in Physics, Vol. 12
- 5 April 2023 | Electronic Commerce Research, Vol. 23, No. 3
- 14 December 2022 | BCP Business & Management, Vol. 34
- 17 November 2022 | VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual, Vol. 12, No. 3
- 20 May 2022 | International Journal of Contemporary Hospitality Management, Vol. 34, No. 10
- Transportation Research Part E: Logistics and Transportation Review, Vol. 164
- 26 June 2022 | Sustainability, Vol. 14, No. 13
- Journal of Cleaner Production, Vol. 344
- 21 October 2021 | Decision Analysis, Vol. 19, No. 1
- 22 September 2021 | European Journal of Marketing, Vol. 55, No. 12
- 19 July 2021 | Sport, Business and Management: An International Journal, Vol. 11, No. 5
- 16 November 2020 | Naval Research Logistics (NRL), Vol. 68, No. 6
- Bundling and pricing decisions for bricks-and-clicks firms with consideration of network externalityJournal of Industrial & Management Optimization, Vol. 17, No. 5
- 22 August 2019 | Journal of the Operational Research Society, Vol. 71, No. 12
- Journal of Cleaner Production, Vol. 269
- European Journal of Operational Research, Vol. 284, No. 3
- 31 July 2017 | Customer Needs and Solutions, Vol. 5, No. 1-2
- 31 January 2022 | Journal of Interactive Marketing, Vol. 41, No. 1
- SSRN Electronic Journal, Vol. 26
- 31 March 2017 | Marketing Science, Vol. 36, No. 4
- 2 December 2016 | Marketing Science, Vol. 36, No. 1
- Journal of Retailing, Vol. 92, No. 2
- 1 March 2016 | MIS Quarterly, Vol. 40, No. 1
- 1 November 2015 | Production and Operations Management, Vol. 24, No. 11
- 15 April 2014 | Journal of International Food & Agribusiness Marketing, Vol. 26, No. 2
- SSRN Electronic Journal, Vol. 90
- 8 December 2014 | Journal of Marketing Theory and Practice, Vol. 21, No. 2
- 17 December 2012 | Marketing Science, Vol. 32, No. 2
- 30 November 2012 | Marketing Science, Vol. 32, No. 1
- 20 September 2012 | Marketing Science, Vol. 31, No. 6
- 3 August 2012 | Management Science, Vol. 58, No. 11
- SSRN Electronic Journal, Vol. 15
- Asian Journal of Marketing, Vol. 5, No. 1
Volume 29, Issue 4
July-August 2010
Pages 585-782
Article Information
Supplemental Material
Metrics
Information
- Received:December 16, 2008
- Accepted:September 14, 2009
- Published Online:December 02, 2009
Copyright © 2010, INFORMS
Cite as
Subramanian Balachander, Bikram Ghosh, Axel Stock, (2009) Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions. Marketing Science 29(4):624-638.
https://doi.org/10.1287/mksc.1090.0540
Keywords
