The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation

René Algesheimer
René Algesheimer
[email protected]
University of Zurich, 8032 Zurich, Switzerland
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,
Sharad Borle
Sharad Borle
[email protected]
Jesse H. Jones Graduate School of Business, Rice University, Houston, Texas 77005
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,
Utpal M. Dholakia
Utpal M. Dholakia
[email protected]
Jesse H. Jones Graduate School of Business, Rice University, Houston, Texas 77005
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,
Siddharth S. Singh
Siddharth S. Singh
[email protected]
Jesse H. Jones Graduate School of Business, Rice University, Houston, Texas 77005
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René Algesheimer

[email protected]

University of Zurich, 8032 Zurich, Switzerland

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Sharad Borle

[email protected]

Jesse H. Jones Graduate School of Business, Rice University, Houston, Texas 77005

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Utpal M. Dholakia

[email protected]

Jesse H. Jones Graduate School of Business, Rice University, Houston, Texas 77005

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Siddharth S. Singh

[email protected]

Jesse H. Jones Graduate School of Business, Rice University, Houston, Texas 77005

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Published Online:10 Mar 2010https://doi.org/10.1287/mksc.1090.0555

Supplemental Material

mksc.1090.0555-sm-online_supplement.pdf (233 KB)

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Volume 29, Issue 4

July-August 2010

Pages 585-782

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Received:April 07, 2008
Accepted:November 24, 2009
Published Online:March 10, 2010

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René Algesheimer, Sharad Borle, Utpal M. Dholakia, Siddharth S. Singh, (2010) The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation. Marketing Science 29(4):756-769.

https://doi.org/10.1287/mksc.1090.0555

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The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation

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