A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?

Jiwoong Shin
Jiwoong Shin
[email protected]
Yale School of Management, Yale University, New Haven, Connecticut 06520
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,
K. Sudhir
K. Sudhir
[email protected]
Yale School of Management, Yale University, New Haven, Connecticut 06520
Search for more papers by this author

Jiwoong Shin

[email protected]

Yale School of Management, Yale University, New Haven, Connecticut 06520

Search for more papers by this author

K. Sudhir

[email protected]

Yale School of Management, Yale University, New Haven, Connecticut 06520

Search for more papers by this author

Published Online:16 Feb 2010https://doi.org/10.1287/mksc.1090.0547

Supplemental Material

mksc.1090.0547-sm-technical_appendix.pdf (127 KB)

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Volume 29, Issue 4

July-August 2010

Pages 585-782

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Received:October 22, 2007
Accepted:September 28, 2009
Published Online:February 16, 2010

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Jiwoong Shin, K. Sudhir, (2010) A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?. Marketing Science 29(4):671-689.

https://doi.org/10.1287/mksc.1090.0547

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