An Empirical Investigation of Private Label Supply by National Label Producers
Published Online:8 Apr 2010https://doi.org/10.1287/mksc.1090.0554
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Volume 29, Issue 4
July-August 2010
Pages 585-782
Article Information
Supplemental Material
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- Received:February 08, 2008
- Accepted:September 29, 2009
- Published Online:April 08, 2010
Copyright © 2010, INFORMS
Cite as
Jack (Xinlei) Chen, Om Narasimhan, George John, Tirtha Dhar, (2010) An Empirical Investigation of Private Label Supply by National Label Producers. Marketing Science 29(4):738-755.
https://doi.org/10.1287/mksc.1090.0554
Keywords
