Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions
Published Online:10 Mar 2010https://doi.org/10.1287/mksc.1090.0553
Supplemental Material
mksc.1090.0553-sm-appendix.pdf (816 KB)
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Volume 29, Issue 4
July-August 2010
Pages 585-782
Article Information
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- Received:June 06, 2008
- Accepted:November 04, 2009
- Published Online:March 10, 2010
Copyright © 2010, INFORMS
Cite as
Rutger D. van Oest, Harald J. van Heerde, Marnik G. Dekimpe, (2010) Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions. Marketing Science 29(4):721-737.
https://doi.org/10.1287/mksc.1090.0553
Keywords
