Demand Estimation with Social Interactions and the Implications for Targeted Marketing

Wesley R. Hartmann
Wesley R. Hartmann
[email protected]
Stanford Graduate School of Business, Stanford University, Stanford, California 94305
Search for more papers by this author

Wesley R. Hartmann

[email protected]

Stanford Graduate School of Business, Stanford University, Stanford, California 94305

Search for more papers by this author

Published Online:8 Apr 2010https://doi.org/10.1287/mksc.1100.0559

Supplemental Material

mksc.1100.0559-sm-appendices.pdf (164 KB)

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Volume 29, Issue 4

July-August 2010

Pages 585-782

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Received:July 07, 2008
Accepted:November 29, 2009
Published Online:April 08, 2010

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Wesley R. Hartmann, (2010) Demand Estimation with Social Interactions and the Implications for Targeted Marketing. Marketing Science 29(4):585-601.

https://doi.org/10.1287/mksc.1100.0559

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Demand Estimation with Social Interactions and the Implications for Targeted Marketing

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