Content Contributor Management and Network Effects in a UGC Environment
Published Online:7 Apr 2011https://doi.org/10.1287/mksc.1110.0639
References
- Competition in two-sided markets. RAND J. Econom. (2006) 37(3):668–691Crossref, Google Scholar
- Systematic monetary policy and the effects of oil price shocks. Brookings Papers Econom. Activity (1997) 1997(1):91–157Crossref, Google Scholar
- The effect of word of mouth on sales: Online book reviews. J. Marketing Res. (2006) 43(3):345–354Crossref, Google Scholar
- The persistence of marketing effects on sales. Marketing Sci. (1995) 14(1):1–21Link, Google Scholar
- , Moorman C., Lehmann D. R. Persistence modeling for assessing marketing strategy performance. Assessing Marketing Strategy Performance (2004) (Marketing Science Institute, Cambridge, MA) 69–94Google Scholar
- Applied Econometric Time Series (2004) 2nd ed.(John Wiley & Sons, New York) Google Scholar
- “Counting your customers” the easy way: An alternative to the Pareto/NBD model. Marketing Sci. (2005) 24(2):275–284Link, Google Scholar
- Adoption dynamics in buyer-side exchanges. Quant. Marketing Econom. (2003) 1(3):305–335Crossref, Google Scholar
- The role of hubs in the adoption processes. J. Marketing (2009) 73(2):1–13Crossref, Google Scholar
- The value of a “free” customer. (2009) . Business Economics working paper, Universidad Carlos III de Madrid, MadridGoogle Scholar
- Modeling customer lifetime value. J. Service Res. (2006) 9(2):139–155Crossref, Google Scholar
- The Bootstrap and Edgeworth Expansion (1992) (Springer, New York) Crossref, Google Scholar
- What is the true value of a lost customer? J. Service Res. (2003) 5(3):196–208Crossref, Google Scholar
- Dynamic Analysis of Marketing Systems (2003) . Unpublished doctoral disseration, University of Groningen, Groningen, The NetherlandsGoogle Scholar
- Testing the null hypothesis of stationarity against the alternative of a unit root. J. Econometrics (1992) 54(1–3):159–178Crossref, Google Scholar
- Econometric policy evaluation: A critique. Carnegie-Rochester Conf. Ser. Public Policy (1976) 1(1):19–46Crossref, Google Scholar
- Quantifying the long-term impact of negative word of mouth on cash flows and stock prices. Marketing Sci. (2009) 28(1):148–165Link, Google Scholar
- New Introduction to Multiple Time Series Analysis (2005) (Springer-Verlag, Heidelberg, Germany) Crossref, Google Scholar
- Social capital production in a virtual P3 community. J. Consumer Res. (2007) 34(6):832–849Crossref, Google Scholar
- Religiosity in the abandoned Apple Newton brand community. J. Consumer Res. (2005) 31(4):737–747Crossref, Google Scholar
- Empirical analysis of indirect network effects in the market for personal digital assistants. Quant. Marketing Econom. (2004) 2(1):23–58Crossref, Google Scholar
- How dynamic consumer response, competitor response, company support, and company inertia shape long-term marketing effectiveness. Marketing Sci. (2004) 23(4):596–610Link, Google Scholar
- Performance regimes and marketing policy shifts. Marketing Sci. (2007) 26(3):293–311Link, Google Scholar
- Modeling marketing dynamics by time series econometrics. Marketing Lett. (2004) 15(4):167–183Crossref, Google Scholar
- Time varying structural vector autoregressions and monetary policy. Rev. Econom. Stud. (2005) 72(3):821–852Crossref, Google Scholar
- Zero defections: Quality comes to services. Harvard Bus. Rev. (1990) 68(5):105–111Google Scholar
- On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing. J. Marketing (2000) 64(4):17–35Crossref, Google Scholar
- Balancing acquisition and retention resources to maximize customer profitability. J. Marketing (2005) 69(1):63–79Crossref, Google Scholar
- Two-sided markets: A progress report. RAND J. Econom. (2006) 37(3):645–667Crossref, Google Scholar
- Relationship marketing in consumer markets: Antecedents and consequences. J. Acad. Marketing Sci. (1995) 23(4):255–271Crossref, Google Scholar
- Does monetary policy generate recessions? Macroeconomic Dynam. (2006) 10(2):231–272Crossref, Google Scholar
- Deriving value from social commerce networks. J. Marketing Res. (2010) 47(2):215–228Crossref, Google Scholar
- Supermodularity and Complementarity (1998) (Princeton University Press, Princeton, NJ) Crossref, Google Scholar
- Effects of word-of-mouth versus traditional marketing: Findings from an Internet social networking site. J. Marketing (2009) 73(5):90–102Crossref, Google Scholar
- Growing two-sided networks by advertising the user base: A field experiment. Marketing Sci. (2010) 29(5):805–814Link, Google Scholar
- Marketing models and the Lucas critique. J. Marketing Res. (2005) 42(1):15–21Crossref, Google Scholar
- A customer lifetime value framework for customer selection and resource allocation strategy. J. Marketing (2004) 68(4):106–125Crossref, Google Scholar
- A spotlight on UGC participants. (2009) . eMarketer (February 19), http://www.emarketer.com/Article.aspx?R=1006914Google Scholar
- Customer equity: Measurement, management and research opportunities. Found. Trends Marketing (2007) 1(1):1–95Crossref, Google Scholar
- The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth. J. Marketing Res. (2008) 45(1):48–59Crossref, Google Scholar
- Online auction demand. Marketing Sci. (2008) 27(5):861–885Link, Google Scholar

