Content Contributor Management and Network Effects in a UGC Environment
Published Online:7 Apr 2011https://doi.org/10.1287/mksc.1110.0639
Supplemental Material
mksc.1110.0639-sm-ec.pdf (95 KB)
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Volume 31, Issue 3
Special Issue on Emergence and Impact of User-Generated Content
May-June 2012
Pages 369-547
Article Information
Supplemental Material
Metrics
Information
- Received:January 30, 2010
- Accepted:December 14, 2010
- Published Online:April 07, 2011
Copyright © 2012, INFORMS
Cite as
Kaifu Zhang, Theodoros Evgeniou, V. Padmanabhan, Emile Richard, (2011) Content Contributor Management and Network Effects in a UGC Environment. Marketing Science 31(3):433-447.
https://doi.org/10.1287/mksc.1110.0639
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